A "side hustle" to expand Mike's reach away from Media companies exclusively and into other types of businesses. Mike wanted to get experience working with B2B, SaaS and E-commerce companies. His goal was simple: focus less on title and salary and more on doing work that he found interesting with companies he found interesting.
Since then the company has grown, the client roster grew and the unique challenges and problems he's helped clients solved has been the most rewarded period of his career.
Now, Loupe and Blade is armed with a formidable team and a mission to continue to serve amazing companies and help them grow their business.
His SEO expertise goes beyond the technical and encompasses content and business strategy. He's my go-to source on anything SEO and first recommendation when my portfolio companies are looking for advice."
Imagine you can create a community around your product, a cult-following for your services. But that’s hard to do. The market is crowded, and you’re essentially whispering at a metal concert every time you put out content.
You see, the user journey is not about a final click to buy, it’s about additive value. And when you only focus on the end, you miss out on the entire funnel.