A full-funnel SEO and content marketing agency.
HOW CAN WE HELP YOU?
Our services are designed to deliver results across the entire consumer journey.
SEO
SEO is our superpower.
We have over 33 years of combined experience in helping some of the biggest brands get smarter about SEO. We’ve consistently constructed and scaled SEO.
At Loupe and Blade, our focus is on long-term engagements. We want to be in the weeds with you and your team, helping to make your SEO better, and we want to be there when it pays off.
SEO Deliverables:
- Technical audit
- Keyword research
- On-page optimization
- Competitive research
- Monthly reports
- Support for:
- Manual link audits
- Traffic drop investigations
- Manual action removal
We have the prooF
In 24 months we grew Inverse.com’s SEO from 3 million to 15 million on search.
Google Ads
We can help you dial in your ads, and can prove it too.
Equip Health, a mental health company brought us in to get their CAC targets down from $250 per inquiry. In only 6 months we got CAC targets down to $118 all while scaling back the budget to make the overall spend more efficient.
Google Ads Deliverables:
- Current campaign audit (if necessary)
- Campaign setup
- Campaign management
- Creative copy
- Weekly reporting
68%
Of global traffic comes from a google Search
93%
of online experiences begin with a search engine
67%
the first 5 results account for 67% of all clicks
68%
Of global traffic comes from a google Search
93%
of online experiences begin with a search engine
67%
the first 5 results account for 67% of all clicks
“
Michael has been an incredible partner to work with.
Tactically he reworked our AdWords account and keyword structure to cut our CAC nearly in half, while also guiding our team on how to optimize our content buildout for SEO rankings. Beyond the measurable output of the partnership, he is truly a delight to work with- incredibly thoughtful, patient, and collaborative in both brainstorming and executing new opportunities for the account. We feel very lucky for the partnership!"
– Jenny Grimshaw, Equip Health
CONTENT STRATEGY
Every business is different, and the content strategy needs to reflect their unique challenges and opportunities. We'll work with you to come up with content that helps grow your audience.
We have you covered from building blogs from scratch, to growing sales over $500,000 using all organic, unique content.
Content Strategy Deliverables:
- Audit of existing content
- Full content strategy for all three phases of the funnel
- Content briefs for each article
- Work with writers and optimize content for reach piece
- Article posting and updating
“
Michael is strategic, creative, hard working, adaptable, and delivers results for clients.
During our time working together at Understood, he showed himself to be instrumental in building an efficient and effective overall growth and SEO strategy for the organization. Michael's ability to bring insights and translate them into actionable insights was second to none. And he meshes a desire to make a difference with a pragmatism that helps his clients understand the issue and chart a course forward. Michael is a strong leader and most importantly an amazing person of the highest integrity. Said simply, don't miss an opportunity to work with him."
– Veronica Villalpando, Athena.co
Email Marketing
Email is a vital part of any marketing plan.
While we think our expertise in subscription list growth, fresh approaches to sponsor revenue, and award winning retention strategies speak for themselves, we never grow tired of exploring new ways to revamp any newsletter program.
Email Deliverables:
- Campaign audits
- Set up automatic flows
- 1 weekly email send
- Weekly email reporting
Meta Paid Marketing
Meta Paid Deliverables:
- Meta paid marketing
- Current campaign audit
- New campaign set up
- A/B testing
- Run ads for all parts of the funnel
- Copywriting
- Daily ads management
- Weekly performance Report
After working with us, we increased awareness of our client in their area with nearly 3,000,000 impressions per year.
Across approach and execution, we have you covered from every angle and can target any customer.
What sets us apart from the crowd?
Thoughts and tools to lead your business to success.
