Michael Cahill

Author

In 2017, Cahill Consulting started as a side project. A "side hustle" to expand Mike's reach away from Media companies exclusively and into other types of businesses. Mike wanted to get experience working with B2B, SaaS and E-commerce companies.

His goal was simple: focus less on title and salary and more on doing work that he found interesting with companies he found interesting. Since then the company has grown, the client roster grew and the unique challenges and problems he's helped clients solved has been the most rewarded period of his career.

Now, Loupe and Blade is armed with a formidable team and a mission to continue to serve amazing companies and help them grow their business.

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SEO Strategy

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of building a brand's web presence so that AI-powered answer engines — ChatGPT, Claude, Perplexity, Gemini, and Google's AI Overviews — surface that brand accurately, frequently, and …
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By Michael Cahill
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June 19, 2026
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SEO Strategy

AI Search Optimization in 2026: What a Year of Audits Taught Us

Updated June 2026. This article was originally published in July 2025 as a synthesis of the best research available at the time. Twelve months and a lot of real audit work later, some of …
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By Michael Cahill
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June 4, 2026
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Marketing

When to Double Down vs. When to Pivot: Using AI Signals to Make Strategic Decisions

In today's fast-moving landscape, leaders face a recurring dilemma: stay the course or change direction. With markets evolving at an unprecedented pace and customer expectations continuously shifting, the ability to make timely, confident decisions …
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By Michael Cahill
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July 2, 2025
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Marketing

The Marketer’s Edge: Human Insight in the Age of AI

AI is transforming marketing—no question. But let’s get one thing clear from the outset: this isn’t a call to resist AI. It’s a call for discernment. Because while AI can dramatically increase a marketer’s …
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By Michael Cahill
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June 23, 2025
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Marketing

The AI Marketing Stack: What to Automate, What to Keep Human

The explosion of AI tools in marketing has opened the floodgates to unprecedented efficiency, personalization, and scale. From generative content to predictive analytics, the possibilities seem limitless. But with every new tool added to …
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By Michael Cahill
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June 18, 2025
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Content Planning · SEO Strategy

The Big Picture of SEO: How Content, Links, and Analytics Work Together

In the ever-evolving world of digital marketing, search engine optimization (SEO) plays a pivotal role in determining how easily users can find your website online. While many associate SEO with keywords alone, successful optimization …
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By Michael Cahill
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June 17, 2025
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Marketing

How to Use AI and GPTs To Supercharge Your Marketing Business

Artificial intelligence is no longer an emerging trend in marketing—it's a defining force. From streamlining workflows to unlocking new creative capacities, AI is reshaping how campaigns are conceived, personalized, and delivered. The promise isn’t …
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By Michael Cahill
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June 11, 2025
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SEO Strategy

From Local to Global: Expanding Your Reach With SEO

In today’s fast-paced digital landscape, growing your business from a neighborhood staple to an international contender may seem overwhelming. Yet, with a well-executed SEO strategy, it's entirely possible to connect with global audiences while …
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By Michael Cahill
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June 10, 2025
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SEO Strategy

SEO 360: Exploring Technical, On-Page, and Off-Page Optimization

Search engine optimization (SEO) is not a one-size-fits-all tactic—it’s a dynamic process with several interconnected components. To build a strong online presence and improve your search visibility, it’s crucial to understand and apply the …
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By Michael Cahill
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June 3, 2025
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Marketing · SEO Strategy

Scaling Authenticity: How to Use AI Without Losing Your Brand Voice

We’re at a moment where AI can 10x a brand’s output—but it can just as easily dilute what made that brand magnetic in the first place. In the early days of a company, the …
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By Michael Cahill
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May 28, 2025
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