Michael Cahill

Author

In 2017, Cahill Consulting started as a side project. A "side hustle" to expand Mike's reach away from Media companies exclusively and into other types of businesses. Mike wanted to get experience working with B2B, SaaS and E-commerce companies.

His goal was simple: focus less on title and salary and more on doing work that he found interesting with companies he found interesting. Since then the company has grown, the client roster grew and the unique challenges and problems he's helped clients solved has been the most rewarded period of his career.

Now, Loupe and Blade is armed with a formidable team and a mission to continue to serve amazing companies and help them grow their business.

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ToFu, MoFu, BoFu: The Great Conversion Funnel

Understanding the Tofu Stage: Attracting and Engaging Your Audience The Tofu stage is your brand's first contact with potential customers. At this phase, people seek info, solutions, or answers to their problems. They may …
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December 3, 2024
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What Are Title Tags? [Best Practices]

What is a title tag and why is it important? A title tag, also known as the page title or SEO title, is an HTML element that specifies a web page's title. This title …
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November 29, 2024
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What Is Search Intent? Types & How to Use Them

With advanced search algorithms and complex user behavior, it's not enough to focus only on keyword density or old SEO techniques. Today, search engines aim to provide the best results for users. So, businesses …
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November 26, 2024
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301 vs. 302 Redirects in SEO: When to Use Each?

This guide will clarify the mysteries of 301 and 302 redirects and help you make informed SEO decisions. Buckle up. This journey will be enlightening and help you navigate the tricky world of website …
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November 22, 2024
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What is the purpose of a 301 redirect & how to implement it?

In this comprehensive guide, we'll delve into the intricacies of 301 redirects, exploring their purpose, how they work, and the various benefits they offer. We'll also cover common use cases, best practices, and potential …
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November 19, 2024
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How to Find and Use Competitor Keywords?

Competitor keyword research involves the process of identifying the specific keywords and phrases that your competitors are targeting, as well as analyzing their performance and effectiveness. This information can provide you with a deeper …
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November 15, 2024
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What is keyword cannibalization & how can it be fixed?

Keyword cannibalization is a pervasive issue that can significantly impact a website's visibility and organic traffic. It occurs when multiple pages on a website target the same or highly similar keywords, causing internal competition …
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November 12, 2024
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What are SEO Meta Keywords?

Meta keywords are a specific type of meta tag that allows website owners to provide search engines with a list of keywords or phrases that describe the content of a particular web page. These …
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November 8, 2024
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Hreflang Tag [Guide]

Hreflang tags, short for "href language" tags, are a crucial element in the realm of Search Engine Optimization (SEO) for websites that offer content in multiple languages or target users from different regions. These …
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November 5, 2024
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Advanced Google Ads Strategies for E-commerce Businesses

To succeed in the e-commerce arena, businesses must delve into advanced Google Ads strategies specifically tailored to their unique needs and goals. By mastering these advanced techniques, companies can maximize their return on investment, …
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November 1, 2024
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