Michael Cahill

Author

In 2017, Cahill Consulting started as a side project. A "side hustle" to expand Mike's reach away from Media companies exclusively and into other types of businesses. Mike wanted to get experience working with B2B, SaaS and E-commerce companies.

His goal was simple: focus less on title and salary and more on doing work that he found interesting with companies he found interesting. Since then the company has grown, the client roster grew and the unique challenges and problems he's helped clients solved has been the most rewarded period of his career.

Now, Loupe and Blade is armed with a formidable team and a mission to continue to serve amazing companies and help them grow their business.

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What is the purpose of a 301 redirect & how to implement it?

In this comprehensive guide, we'll delve into the intricacies of 301 redirects, exploring their purpose, how they work, and the various benefits they offer. We'll also cover common use cases, best practices, and potential …
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November 19, 2024
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How to Find and Use Competitor Keywords?

Competitor keyword research involves the process of identifying the specific keywords and phrases that your competitors are targeting, as well as analyzing their performance and effectiveness. This information can provide you with a deeper …
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November 15, 2024
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What is keyword cannibalization & how can it be fixed?

Keyword cannibalization is a pervasive issue that can significantly impact a website's visibility and organic traffic. It occurs when multiple pages on a website target the same or highly similar keywords, causing internal competition …
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November 12, 2024
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What are SEO Meta Keywords?

Meta keywords are a specific type of meta tag that allows website owners to provide search engines with a list of keywords or phrases that describe the content of a particular web page. These …
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November 8, 2024
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Hreflang Tag [Guide]

Hreflang tags, short for "href language" tags, are a crucial element in the realm of Search Engine Optimization (SEO) for websites that offer content in multiple languages or target users from different regions. These …
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November 5, 2024
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Advanced Google Ads Strategies for E-commerce Businesses

To succeed in the e-commerce arena, businesses must delve into advanced Google Ads strategies specifically tailored to their unique needs and goals. By mastering these advanced techniques, companies can maximize their return on investment, …
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November 1, 2024
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How to use google analytics for marketing?

As the digital realm continues to expand, businesses of all sizes recognize the importance of data-driven decision-making. Google Analytics provides a wealth of insights into user behavior, audience demographics, and campaign performance, enabling marketers …
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October 29, 2024
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Google Ads Keyword Match Types: Choosing the Right Strategy

Understanding broad match and its benefits Broad match is the default match type in Google Ads, offering advertisers the widest reach and exposure. When using broad match, an advertiser's ads can be triggered by …
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October 25, 2024
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Content Collaboration: Leveraging Partnerships for Success

Benefits of content collaboration Content collaboration offers numerous benefits that can significantly enhance your content marketing efforts and overall business success. Here are some key advantages: 1. Expanded Reach and Audience: Collaborating with partners …
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October 22, 2024
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Content Marketing Trends to Embrace in 2024

Trend 1: Optimizing for Search Generative Experience The rise of AI-powered search engines like ChatGPT and Claude has ushered in the Search Generative Experience (SGE). Users can engage in natural language conversations with search …
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October 18, 2024
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