Michael Cahill

Author

In 2017, Cahill Consulting started as a side project. A "side hustle" to expand Mike's reach away from Media companies exclusively and into other types of businesses. Mike wanted to get experience working with B2B, SaaS and E-commerce companies.

His goal was simple: focus less on title and salary and more on doing work that he found interesting with companies he found interesting. Since then the company has grown, the client roster grew and the unique challenges and problems he's helped clients solved has been the most rewarded period of his career.

Now, Loupe and Blade is armed with a formidable team and a mission to continue to serve amazing companies and help them grow their business.

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Stay Ahead or Fall Behind: The New Reality for Marketers in an AI World

I know it’s easy to feel intimidated by AI or to simply say “eh. I’ll figure it out later” but the truth is unless you’ve been blissfully unaware every company, every worker, every person …
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May 14, 2025
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SEO and Beyond: Creating Sustainable Online Growth

In the ever-evolving world of digital marketing, SEO has long been considered the cornerstone of online visibility. However, while SEO remains crucial to achieving high search engine rankings, sustainable online growth requires more than …
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May 9, 2025
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Bridging SEO and User Experience: The New Frontier of Digital Success

As the digital landscape continues to evolve, businesses are beginning to recognize the undeniable connection between SEO (Search Engine Optimization) and user experience (UX). Once seen as two separate elements of digital marketing, SEO …
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May 2, 2025
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The Impact of AI on SEO

Artificial Intelligence (AI) is transforming the way we approach search engine optimization (SEO). As AI technologies continue to advance, they are shaping how search engines understand content, rank pages, and interpret user intent. From …
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April 25, 2025
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Unlocking the Secrets of SEO: How to Rank Higher in 2025

Search Engine Optimization (SEO) is an ever-evolving field, and staying ahead of the curve is essential for businesses aiming to dominate the digital landscape. As we approach 2025, mastering SEO requires a blend of …
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April 18, 2025
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Boost E-Commerce Sales with Faceted Navigation

Faceted navigation—also called faceted search or guided navigation—is a game-changer for online shopping. It helps users refine their search results based on multiple filters, making it easier and faster to find exactly what they …
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April 1, 2025
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Programmatic SEO: the Future of Scalable Content Marketing

If you’ve ever wondered how large websites manage to rank for thousands of keywords without manually optimizing each page, the answer lies in programmatic SEO. This approach automates the process of optimizing web pages …
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March 21, 2025
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What Is a Pillar Page? Understanding Its Role in SEO

Pillar pages have become a game-changer in the world of search engine optimization (SEO) and content marketing. Think of them as the foundation of your website’s content strategy. These pages provide a deep dive …
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March 19, 2025
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What Is Semantic HTML? A Beginner’s Guide to Web Development

Semantic HTML is a cornerstone of contemporary web development. It emphasizes using HTML elements that accurately reflect the meaning and structure of your content, rather than focusing solely on its visual presentation. By leveraging …
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March 12, 2025
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A Beginner’s Guide to URL Parameters

Understanding URL parameters is essential for anyone managing a website, whether you’re an SEO professional, a developer, or a business owner. URL parameters can be incredibly useful for tracking, filtering, and dynamically generating content, …
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March 7, 2025
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