Michael Cahill

Author

In 2017, Cahill Consulting started as a side project. A "side hustle" to expand Mike's reach away from Media companies exclusively and into other types of businesses. Mike wanted to get experience working with B2B, SaaS and E-commerce companies.

His goal was simple: focus less on title and salary and more on doing work that he found interesting with companies he found interesting. Since then the company has grown, the client roster grew and the unique challenges and problems he's helped clients solved has been the most rewarded period of his career.

Now, Loupe and Blade is armed with a formidable team and a mission to continue to serve amazing companies and help them grow their business.

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A Beginner’s Guide to URL Parameters

Understanding URL parameters is essential for anyone managing a website, whether you’re an SEO professional, a developer, or a business owner. URL parameters can be incredibly useful for tracking, filtering, and dynamically generating content, …
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March 7, 2025
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How to Index Your Website on Google: A Comprehensive Guide

Indexing your website on Google isn’t just a technical task—it’s a vital step to ensure your content reaches your audience effectively. Think of indexing as introducing your website to the world; when Google’s crawlers …
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March 5, 2025
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How to Build Internal Links for SEO?

Internal linking is one of the most powerful yet often overlooked strategies in search engine optimization (SEO). These links connect pages within the same website, guiding visitors through your content and providing search engines …
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February 28, 2025
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How to Do Content Gap Analysis?

Content gap analysis is a vital strategy to elevate your SEO game. It identifies areas where your website’s content may be lacking compared to competitors, uncovering opportunities to create or refine content that aligns …
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February 26, 2025
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Examples of Various Types of Sitemaps

Understanding Sitemaps: Your Website’s Roadmap Imagine being dropped in the middle of an unfamiliar city without a map. Confusing, right? The same happens when users or search engines land on a website without clear …
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February 21, 2025
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What is an SEO Trailing Slash in URL?

The Role of Trailing Slashes in URLs: Why They Matter When it comes to managing your website, even the tiniest details can have a bigger impact than you might expect. One such detail is …
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February 14, 2025
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Alt Text in SEO: How to Improve Image SEO Rankings

Alt text (alternative text) is a written description of an image, offering context for individuals with visual impairments and improving your website's SEO performance. It ensures that users relying on screen readers can engage …
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February 7, 2025
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How to Disavow Backlinks in GSC

Backlinks are like recommendations from others—signals that your website is trusted and valuable. Simply put, backlinks are hyperlinks from other websites that point to your site, acting as votes of confidence in your content. …
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February 5, 2025
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What is 308 redirect in SEO & How to Use It?

When building or managing websites, understanding HTTP status codes is like knowing the secret language of the internet. These codes help servers and browsers communicate effectively. Among these, the 308 redirect deserves a spotlight—especially …
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January 29, 2025
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What Are Pillar Pages and Topic Clusters in SEO?

As businesses work to stand out as leaders in their fields, producing high-quality, informative content has become essential. However, simply creating content isn’t enough anymore; it needs to be thoughtfully structured and tailored to …
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January 24, 2025
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