Michael Cahill

Author

In 2017, Cahill Consulting started as a side project. A "side hustle" to expand Mike's reach away from Media companies exclusively and into other types of businesses. Mike wanted to get experience working with B2B, SaaS and E-commerce companies.

His goal was simple: focus less on title and salary and more on doing work that he found interesting with companies he found interesting. Since then the company has grown, the client roster grew and the unique challenges and problems he's helped clients solved has been the most rewarded period of his career.

Now, Loupe and Blade is armed with a formidable team and a mission to continue to serve amazing companies and help them grow their business.

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SEO 360: Exploring Technical, On-Page, and Off-Page Optimization

Search engine optimization (SEO) is not a one-size-fits-all tactic—it’s a dynamic process with several interconnected components. To build a strong online presence and improve your search visibility, it’s crucial to understand and apply the …
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June 3, 2025
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Scaling Authenticity: How to Use AI Without Losing Your Brand Voice

We’re at a moment where AI can 10x a brand’s output—but it can just as easily dilute what made that brand magnetic in the first place. In the early days of a company, the …
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May 28, 2025
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Why SEO Is More Than Rankings: Driving Brand Visibility and Engagement

Search Engine Optimization is frequently misunderstood as a simple race to the top of Google's search results. While ranking well on search engines is undeniably important, the real value of SEO lies in its …
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May 27, 2025
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Will AI Kill SEO or Reinvent It?

The world of digital marketing is at a crossroads. As artificial intelligence tools like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE) evolve at lightning speed, a growing unease is settling over traditional SEO …
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May 21, 2025
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Connecting the Dots: How SEO Fits Into Your Overall Digital Strategy

In today's digital landscape, it's no longer enough to simply have a website and hope customers will find you. Businesses must strategically combine various online marketing techniques to build a strong, cohesive digital presence. …
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May 20, 2025
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The Evolution of SEO: From Algorithms to Audience-Centric Strategies

In the early days of SEO, the focus was mainly on manipulating algorithms to achieve higher rankings. The strategy primarily revolved around keyword stuffing, link manipulation, and other tactics designed to trick search engines …
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May 16, 2025
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Stay Ahead or Fall Behind: The New Reality for Marketers in an AI World

I know it’s easy to feel intimidated by AI or to simply say “eh. I’ll figure it out later” but the truth is unless you’ve been blissfully unaware every company, every worker, every person …
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May 14, 2025
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SEO and Beyond: Creating Sustainable Online Growth

In the ever-evolving world of digital marketing, SEO has long been considered the cornerstone of online visibility. However, while SEO remains crucial to achieving high search engine rankings, sustainable online growth requires more than …
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May 9, 2025
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Bridging SEO and User Experience: The New Frontier of Digital Success

As the digital landscape continues to evolve, businesses are beginning to recognize the undeniable connection between SEO (Search Engine Optimization) and user experience (UX). Once seen as two separate elements of digital marketing, SEO …
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May 2, 2025
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The Impact of AI on SEO

Artificial Intelligence (AI) is transforming the way we approach search engine optimization (SEO). As AI technologies continue to advance, they are shaping how search engines understand content, rank pages, and interpret user intent. From …
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April 25, 2025
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