Michael Cahill

Author

In 2017, Cahill Consulting started as a side project. A "side hustle" to expand Mike's reach away from Media companies exclusively and into other types of businesses. Mike wanted to get experience working with B2B, SaaS and E-commerce companies.

His goal was simple: focus less on title and salary and more on doing work that he found interesting with companies he found interesting. Since then the company has grown, the client roster grew and the unique challenges and problems he's helped clients solved has been the most rewarded period of his career.

Now, Loupe and Blade is armed with a formidable team and a mission to continue to serve amazing companies and help them grow their business.

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What is 308 redirect in SEO & How to Use It?

When building or managing websites, understanding HTTP status codes is like knowing the secret language of the internet. These codes help servers and browsers communicate effectively. Among these, the 308 redirect deserves a spotlight—especially …
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January 29, 2025
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What Are Pillar Pages and Topic Clusters in SEO?

As businesses work to stand out as leaders in their fields, producing high-quality, informative content has become essential. However, simply creating content isn’t enough anymore; it needs to be thoughtfully structured and tailored to …
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January 24, 2025
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What are Sitelinks in SEO? [Benefits & Optimization]

Sitelinks are one of those underappreciated but incredibly valuable tools for both user experience and website performance. If used effectively, they can make navigating your site more intuitive, boost click-through rates, and attract more …
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January 20, 2025
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What is a URL slug in SEO? [With Examples]

In web development and SEO, the URL slug is a key element often overlooked. It’s the concise, user-friendly part of a web address that directly describes what a page is about.  The slug is …
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January 13, 2025
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What is the URL of a website? [With Examples]

URLs (Uniform Resource Locators) act as digital addresses that guide users to their online destinations. They’re like signposts, helping us navigate the endless web of websites, pages, and resources. Understanding URLs is valuable for …
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January 6, 2025
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What Is Topical Authority in SEO & How to Do It?

Establishing topical authority is key not just for improving your website's search visibility, but also for boosting credibility and trust with your users. When your website is recognized as a go-to authority in its …
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December 31, 2024
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What Is an H1 Tag in SEO & What Are the Best Practices?

In web development and SEO, the H1 tag holds significant importance. It may seem like a small part of your website’s structure, but it plays a key role in helping both users and search …
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December 27, 2024
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What is a Canonical Tag & Its Benefits for SEO?

Canonical tags are an essential tool in your SEO toolkit, helping search engines understand which version of a webpage to prioritize. In simple terms, a canonical tag is a bit of HTML code that …
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December 17, 2024
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What is long tail keywords in seo & how to find it

Long-tail keywords are the antithesis of broad, generic search terms. While the latter may yield a high search volume, they often lack the specificity to attract the right audience. In contrast, long-tail keywords are …
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December 10, 2024
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Toxic Backlinks: How They Hurt SEO & How to Fix Them

Toxic backlinks are a digital plague. They infect a website's backlink profile. If unchecked, they can cause irreparable damage. They can trigger penalties from search engines. This can cause a big drop in rankings …
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December 6, 2024
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