A vital part of building an SEO strategy is implementing ongoing analysis. What is on-page SEO analysis? Once your website is live and infused with proper keyword placement, backlinks, and quality content, you can use an SEO audit tool to check for errors or areas of improvement.
It’s okay if you do not get everything right the first time when you have access to tools for website audit. Use free SEO auditing tools to identify links that do not work, 404 error pages, and duplicate content. Read more to learn how to do an on-page SEO analysis and stay at the top of your SEO game.

What Is an On-Page SEO Analysis?

On-page SEO analysis means you are constantly checking to see if your SEO strategy is panning out for you. If you put so much work into building SEO for your business, you want to make sure each aspect of your SEO strategy is firing on all cylinders. Find the best SEO audit tools to complete your on-page SEO analysis.

With one click, you can find out the following specs: 

  • Page speed
  • Keyword ranking
  • Broken links
  • Error pages
  • Duplicate content
  • Duplicate tags
  • Page rankings
  • Page title optimization

Each of these metrics will tell you what to do next. Is your strategy going well? What do you need to change? When you identify your website's weaknesses, you can fix them and build a stronger website. 

Why Is On-Page SEO Analysis So Important?

It’s easy to see why on-page SEO is important. Don’t you want to know where your strategy is thriving and lacking? Your company’s SEO affects all aspects of the business. More visitors come to your site if your page ranks well on a Google search. More website traffic means more conversions and ultimately increased profits. 

Use on-page SEO analysis to gain insights into your current SEO strategy. It can feel like a full-time job to track your website performance. You do not have to handle it alone. Hiring an SEO agency is always a good idea to let them do what they do best – track your SEO metrics and make necessary improvements. 

Choose an SEO agency with proven experience and expertise. Ask to see the portfolio of their clients. Do the research yourself – do their long-term clients consistently come up on page one in the search results? Let a reputable SEO agency take over your on-page SEO analysis and take your SEO implementation to the next level.

How to Do On-Page SEO Analysis?

Hyperlink “SEO Audit Checklist” with the link of a blog post that needs to be written (“The Ultimate SEO Audit Checklist” blog post) 

Use content audit tools and other on-page SEO tools to conduct a full SEO analysis of your website. Are your keywords performing the way you thought? Are your backlinks helping or hurting your SEO results? 

Come up with an SEO audit checklist that includes vital SEO metrics, including page speed, page ranking, keyword performance, title optimization, and more. 

List of 5 Best On-Page SEO Analysis Tools [2023]

If you are ready to implement an SEO analysis tool, you better get up-to-speed on the best tools out there. Here are a few on-page and off-page SEO tools to help you complete your ongoing SEO analysis. Start with the top 5, and you won’t even need to continue with the top 10 SEO tools for your website. 

1. Sistrix

2. SERanking

3. Ahrefs

4. Screaming Frog

5. SEMRush

Keep reading to review these technical SEO audit tools in detail. 

Sistrix

Overview

Use Sistrix to improve your website by tracking your competitors and finding the needed improvements in your SEO strategy. 

Features & Benefits

Sistrix offers metrics on visibility compared to competitors in your industry. Learn about keywords, links, and social media statistics that will help you improve your website. Analyze your website traffic, including age, location, and pathways the users took to get there. 

Pricing Model

Starting at 99 euros per month, which is equivalent to $108.71 US dollars, you can gain access to Sistrix to track your SEO performance. If you choose a large enterprise business plan, the subscription increases, with 599 euros ($658.15) being the most expensive. 

SERanking

Overview

This on-page SEO tool tracks your page rankings as well as other metrics that contribute to the ranking. SERanking will give real-time updates about your website performance and show you where you need improvements.

Features & Benefits

Use SERanking to identify technical errors and analyze images, content, titles, meta descriptions, index status, keyword density, and more. Using this tool, you can increase your SEO rankings and drive more traffic to your website. 

Pricing Model

Freelancer subscriptions start at $49 per month, with discounts offered if you sign up for the year. In addition, the price goes up to $109 per month for small agencies and teams and $239 per month for big businesses. SERanking also offers a free trial to get a feel for the software before signing up. 

Ahrefs

Overview

Ahrefs is one of the most popular SEO audit report tools, and for good reasons. Explore Ahrefs to discover the ins and outs of your existing SEO strategy. Identify the weaknesses and build out a new plan to increase your rankings. 

Features & Benefits

The site audit feature gives your website an overall health score, breaking down each page and how it performs. The keywords research tool is vital to pinpointing keywords that are not oversaturated. Instead, you can use related words with less competition, ensuring a higher ranking for your website. 

Pricing Model

Ahrefs pricing model starts at $99 per month for the Lite plan. Standard is $179, Advanced is $399, and Agency is $999 per month. You can enjoy a 7-day trial for $7 to see if you like the software and what it can do for your business. 

Screaming Frog

Overview

Screaming Frog is a popular SEO tool. Many users say that Screaming Frog offers insights faster than competitors, so you can start making changes and improving your SEO implementation sooner. 

Features & Benefits

Screaming Frog will identify incorrect redirections, duplicate material, and link-building weaknesses. Their SEO Spider tool will crawl your website and let you know what is bringing your rankings down. Then you can implement the proper fixes to increase your rankings in the end. 

Pricing Model

Screaming Frog offers the SEO Spider tool for free to identify broken links, generate XML sitemaps, and analyze titles and metadata. The crawl limit is 500 URLs. Upgrade to the paid version for $259 per year for further features. This includes unlimited URLs, Google Analytics integration, Search Console integration, free technical support, and other more advanced features. 

SEMRush

Overview

Track your rankings, perform page audits, and identify errors before they hurt your SEO results. Daily ranking reports give you a clear picture of how you can improve your website. 

Features & Benefits

SEMRush is a tool for keyword research, content marketing, social media advertising, competitor research, and more. This all-in-one tool is all you need to improve your website ranking results. 

Pricing Model

SEMRUsh gives you access to SEO, PPC, and social tools for $119.95 per month for newcomers and small teams, $229.95 for medium-sized businesses, and $449.95 for big businesses. The business plan includes free migration of third-party tools, API access, PLI analytics, and more.

Conclusion Paragraph

Using an on-page SEO tool will help you optimize your website and use ongoing metrics to improve it. As you learn about errors, page rankings, and keyword optimization, you will be better equipped to create an SEO strategy that delivers first-page search results. 

Need help implementing these SEO analysis tools or optimizing your website for better search rankings? Contact us today for expert guidance and support tailored to your business needs.