Are you struggling with how to choose keywords SEO for your business? You’re not the only one. SEO keyword selection is a critical aspect of search engine optimization (SEO) for improving your website's visibility and success.

You might be able to list keywords for your company in dozens, but which ones will rank well in the search results? When considering how to come up with SEO keywords, tailor the keywords to specific goals. Create a content marketing plan that all flows together to achieve your business goals.
In this guide, you’ll receive valuable insights and strategies for selecting the right keywords for your business. Let’s get started and find keywords to maximize your online presence.

Understanding Keyword Types

When finding SEO keywords, it's important to understand the difference between short-tail and long-tail keywords. Short-tail keywords are brief and more general, consisting of one to three words. They usually are common in search queries, but your company can easily get lost among the competition.

On the other hand, long-tail keywords are more specific and descriptive, often containing three or more words. With a lower search volume, they are less competitive and have higher conversion rates.

For example, if you own an online shoe company, a short-tail keyword might be “shoes.” Imagine all the businesses that come up when someone types in “shoes.” But if you narrow down the search with a descriptive long-tail keyword like “women’s running shoes in bright colors,” you may have a chance at showing up in the results and targeting a more specific audience that is more likely to convert.

If you wonder how to determine the best keywords for SEO, combining short- and long-tail keywords will help you reach a broad audience while also narrowing in on your target customers.

Understanding Keyword Intent

Keyword intent refers to the purpose or motivation behind a user's search query. Getting inside the head of your potential customers is crucial for building and optimizing your website effectively.

There are four main types of keyword intent: informational, navigational, investigational, and transactional.
• Informational keywords are used when users seek information or answers to their questions. For instance, typing “how to repair a hole in the wall” is an informational keyword.
• Navigational keywords are used to find a specific website or brand. “Shoe company that uses recycled plastic” is a good example of a user looking for a specific brand.
• Investigational keywords are used to research a product or service before making a decision. An example is when a user types, “Is retinol cream harmful to use long-term?”
• Transactional keywords signal that users are ready to make a purchase. A user may search “best rain boots under $75,” which usually means they are ready to buy the product if the price is right.

Tailor your content and identify keywords that match the intent of your target audience to attract qualified traffic and improve user engagement on your website.

Best Keyword Research Tools

To conduct effective keyword research, you need the right tools at your disposal. Some of the best keyword research tools in the market include Ahrefs, SEMRush, AnswerThePublic, and AlsoAsked. These tools will provide insights into search volumes, competition levels, and related keyword suggestions.
• Ahrefs offers comprehensive keyword analysis, backlink research, and competitive analysis.
• SEMRush is valuable for extensive keyword data, domain analytics, and content optimization suggestions.
• AnswerThePublic produces content ideas by brainstorming the questions users ask about a specific topic.
• AlsoAsked provides a list of related questions people search, sparking more ideas for your content.

Use these tools and more to uncover hidden keyword opportunities and bring more users to your website.

Search Relevant Topics Related to Your Industry

Researching relevant topics is a crucial step in developing an effective SEO strategy. Start by researching industry blogs, forums, and social media discussions. Pay attention to the questions asked by your target audience.

Stay up to date with industry trends by consulting Google trends and social media hashtags. When you are in the know with the latest on-brand topics, you will be able to attract more relevant customers.

Keyword Selection

Now that you have a better understanding of the different types of keywords and how to research relevant topics, let's dive into the process of selecting the right keywords for your business.

Step 1: Choose a Primary Keyword to Target
Choose a primary keyword that captures the main idea of your product or service. For example, if you have a website with recipe ideas for healthy breakfasts, the primary keyword should be “healthy breakfast recipes.”

Step 2: Compile a List of Secondary Keywords
Provide a list of supporting keywords to serve as secondary keywords. You can use short- and long-tail keywords in the list. For your breakfast recipe website, you may choose “high-protein breakfast” or “vegan breakfast ideas that taste good.” Use keyword research tools to help compile your list.

Step 3: Identify Search Volume
How many times did someone use your keyword in a search? The search volume will answer that question within a specified timeframe. You can use this information to identify the keyword’s popularity and potential to reach your target audience.

If a search volume is high, you must also consider the competition associated with the keywords. Will your business get lost in a sea of competition? Use Ahrefs and SEMRush to provide volume data and help you choose related keywords that may not be as saturated.

Step 4: Perform Benchmarking

photo from www.ahrefs.academy

Conduct competitor research by performing benchmarking. Analyze competitors’ keywords to identify new keywords and find what is working for them that may also work for you. Ahrefs is a tool that will analyze your competitors’ keyword rankings.
Pinpoint keywords relevant to your company, but set you apart from competitors. Then you will narrow in on an audience more likely to convert.

Step 5: Discover Keywords with Low Competition
Targeting keywords with low competition can be a game-changer for your website's visibility. These keywords may have lower search volumes but a higher chance of ranking well in search engine results.

Finding less competitive keywords and using them can attract quality traffic by weeding out all the competition. You can maximize the benefits of keyword research tools when you identify relevant keywords with lower competition and decent search volumes.

Keyword Mapping

Now it’s time to learn how to do keyword mapping. Is each page of your website optimized for search engine results? A good keyword mapping template will help you achieve that.

What Is Keyword Mapping

Keyword mapping is the strategic process of matching keywords to specific pages on your website to ensure that each page has an excellent SEO presence. It helps search engines recognize the relevance and purpose of each page, improving ranks in search results.

How to Do Keyword Mapping?

Start by creating a list of your target keywords and the pages you want to optimize for those keywords. Assign each keyword to a specific page based on the content on the page and the intent. Ensure that the keyword appears in the page's title, headings, meta description, and within the content itself. This makes it clear to search engines what can be found on the page, increasing the chances of showing up in search engine results.

E-commerce Keyword Mapping Template

For e-commerce websites, keyword mapping is especially important. The E-commerce Keyword Mapping Template helps you organize and map your keywords effectively.

(https://docs.google.com/spreadsheets/d/12JAa1LtimcB9-ExhJHOgFjaD4jwOn_zqrkdGXea2m8g/edit?usp=sharing – our table

https://docs.google.com/spreadsheets/d/1E1fgit8sVy7I9c8DOWz7bq8gcjB3ai4Q4zu0UZhGFeE/view - competitor's table) They may want a screenshot from one of these

This keyword map template allows you to track the target keyword, the corresponding page URL, and the metadata. You can get a full vision of your website, including all the pages, to ensure they have been optimized with intentional and researched SEO keywords.

Find Success by Choosing High-Performing Keywords

Choosing the right keywords for your business will increase your website's visibility and drive targeted traffic. You can expect improved SEO results by understanding the different types of keywords, conducting thorough keyword research, and implementing keyword mapping strategies.

Choosing the right keywords is not a one-and-done process. You should continually review each keyword’s performance and stay competitive in the industry. When you are armed with researched and high-performing keywords, you'll be able to achieve your SEO goals and further the success of your business.

Got questions or need personalized advice on keyword selection and SEO strategies for your business? Contact us today, and our team of experts will be happy to assist you in optimizing your online presence.

How much thought do you put into writing a title for your web pages? If your website comes up at the top of the search results but never receives a click, it’s possible your website has an underperforming title.

How can you grab a consumer’s attention with limited words? Include SEO titles in your SEO strategy to maximize your search result rankings. Let’s discuss the aspects of a good SEO title and provide good website title examples.

What Is an SEO Title Tag?

The first step to writing successful SEO titles is learning what is a SEO title. Page titles for SEO are the writing that shows up in blue underlined print at the top of each search result.

The clickable content is one line that gets right to the point. Will this page offer the consumer an answer to their question? The SEO title should deliver this message.

What is SEO title? It differs from the title of your article – it should be short, contain the primary keyword, and grab attention.

What’s the Optimal Length of a Title Tag?

The SEO title length should be between 55 and 60 characters. If your SEO title is too long, Google will cut it off, and the abrupt cut-off may not be in your favor. Avoid a Google-generated title by following the correct character count. Get creative with what information you can fit into a short title.

Keep the title concise and engaging. For example, if you search “healthy cat food,” you will find examples of good SEO titles:

• The Healthiest Cat Food to Dish Out on a Budget
• How to buy the best cat food, according to veterinarians
• 15 of the Very Best Cat Foods

Scroll down to see an SEO Title Tag that is too long:

Include SEO Title Tags in your strategy that shorten the webpage title to a complete thought. Perhaps a better title would be “A Guide to Healthy Cat Food: Ingredients to Seek Out.”

Without the dangling ellipses, consumers will know what they are getting into when they click on your website. It will also give the first impression that your page is put-together and well-planned.

What Is CTR, and How Does It Affect Your Conversion Rate?

CTR is the click-through rate. If your website shows up on the first page of Google consistently but never receives a click, this is a bad CTR. Impressions are the amounts of time your website shows up on a Google search.

CTR is measured by the number of clicks per every 100 impressions. Even if you have a sound SEO strategy that delivers your website to the first page of Google, it doesn’t matter if no one ever clicks on the page.

You will also have a poor conversion rate if you have a bad CTR. If no one ever makes it to your website, they will never make a purchase.

On the flip side, if you have an excellent CTR of 20% or more, you will drive more traffic to your site and increase your conversion rate. The more visitors to the website, the more overall sales.

How to Write SEO-Friendly Title?

Let’s talk about good strategies for writing successful SEO titles. Look through each SEO title example and consider revamping the titles of each page on your website.

Find Your Primary Keyword

Perform keyword research to find the best primary keyword for your product or service. Tools like Google Keyword Planner and Ahrefs are valuable tools for finding which keywords are oversaturated and which will tap into a new audience.

Use long-tail keywords to discover a market that fits your product. Page title SEO best practices include long-tail keywords to find your target audience. The more specific you can get, the better your chances of bringing customers to your site with the intent to make a purchase.

For example, instead of choosing “cleaning services,” you can narrow down your clientele by including “green cleaning services” or “sustainable cleaning services” as your primary keyword.

Make the keyword even more specific and intriguing by adding “affordable green cleaning services.” Test keywords to find short and long-tail keywords that will engage your target audience while remaining specific to your services.

Where Should You Put Your Keyword in the Title Tag?

*image from Ahrefs

SEO-friendly headlines should include the primary keyword at the beginning of the title. Users immediately see the answer to their question when they read:

• 5 Streak-Free Window Cleaning Tips
• Non-Invasive Orthopedic Treatments for Bad Knees
• Wildflower Photography: Families or Individual Portraits

Minimize the user’s effort by grabbing their attention immediately with the primary keyword. They may skip past your listing if the keyword does not stand out to them.

Should Your Brand Appear in the SEO Title?

Yes, include your brand name in the SEO title. You will always benefit from consumers seeing your name over and over again. If your brand name is short, including it in each SEO title is even easier.

For well-known brands, lead with the brand name in the SEO title so that people see your company and know they can trust the website. Otherwise, tag the brand name at the end of the Title Tag.

Here are some examples of strong SEO titles that include the brand name:

• Fabletics: Activewear, Fitness & Workout Clothing
• Home Chef: Meal Delivery Service – Fresh Weekly Meal Kit
• How to Unclog a Toilet Without a Plunger | HowStuffWorks

Get your brand name out there, especially if it is unknown. If you offer blog articles and guides, let the user become familiar with your reputation by increasing brand awareness in SEO titles.

Use Your Unique Selling Point (USP)

Highlight what users should expect from visiting your webpage that may differentiate your site from competitors. Proving that your company offers a better deal than competitors is always a good idea. Specify the following:

• In-Depth Guide: Many consumers want a one-stop solution. If you can offer an all-inclusive guide, communicate that in your SEO title.
• Quick and Easy Solution: Fast, easy, no-nonsense solutions are just what people may seek in their searches. Tell them about it!
• Affordable: If you have a leg up on the industry and can offer lower prices than competitors, be sure to include that in your Title Tag.
• Listicle Article with Numbers: Grab attention with a number of tips or suggestions so that readers know they can click on your article and skim it for what they need.
• Current and Up to Date: Consumers love to know they are reading the latest and greatest. Use dates in your SEO titles to highlight that the article is modern. For example, “Interior Design Trends for 2023” or “Summer 2023 Pool Party Ideas” will entice readers to click and learn more.

What do you offer that competitors may not? Emphasize those differences in your SEO title. Your USP is essential to utilizing long-tail keywords to deliver better search rankings.

Use Punctuation to Stand Out

add an image(s) from SERP that directly shows the difference.

SEO titles can incorporate punctuation to eliminate connecting words and pique the reader’s interest. Instead of writing complete sentences, segment keywords and brand information using creative punctuation techniques.

Here are some examples:

• Go Nuts (but just a little!)
• A Good Night’s Sleep | National Institution on Aging
• About IV Nutrition | Fast, Safe, and Effective

Fit in more words, get straight to the point, and make the title skimmable with the use of punctuation in your SEO Title Tags. Draw the user’s eyes to your creative SEO title.

Use Catchy Words

When you use words that make the reader excited about clicking on your link, you will see an increased CTR. Capture their attention with words like:

• Free
• Low-cost
• Trusted
• Expert
• Tried-and-True
• Supreme
• Favorite
• Popular
• Trendy

Speak to the consumer in a way that you would share exciting news with a friend. Use words to get them hyped with you. Here are some excellent examples of SEO titles with powerful words.

• 55 Chic Home-Decorating Ideas
• Unique & Cool Electronics & Tech Gadgets
• 4 Easy Ways to Fix Your Oven

Do you see how dynamic language can draw you in and give you the desire to learn more? Implement these power words into your SEO title strategy.

Optimize Your CTR Using Google Search Console Reports

If you are unsure about an SEO title, use Google Search Console to test it. Run a report to find a title that will attract more clicks. Continually using Google Search Console will help you see the metrics needing improvement.

An SEO title is not permanent. You always have the chance to change it to render better results. No SEO strategy is a one-and-done process. Create an SEO strategy that works by being open to changes as the metrics roll in.

What If Google Doesn’t Use My SEO Title?

After 2021, Google released new details for generating titles. They want to reflect the content that the user will see when they arrive on the webpage.

Google generates titles based on the main header information and even adds the website name to the title when applicable. Here are some circumstances that may lead to Google generating a title for your webpage:

• The current title is too long.
• The current title is stuffed with keywords that do not make sense.
• There is no current title, or it is too generic.

Make your own SEO titles for your website pages by adhering to the rules for character length, dynamic wording, and proper branding. Follow the tips we discussed in this article to create an SEO title that will really stand out.

Conclusion paragraph

If you’ve learned anything from this article, it should be that the SEO title for each page on your website is an essential part of your SEO strategy. You can do everything right but have a huge miss in your Title Tag that negates every other step in the plan.

Do not let a page pass by without a dynamic, informative, and brand-inclusive title. Conduct an SEO title audit to ensure all your pages have intentional SEO titles to increase your search rankings.

Lean on the experts to get the job done right. Hire an experienced SEO team to ensure all aspects of your strategy fire on all cylinders.

Have questions about optimizing your SEO titles? Need expert advice on improving your search rankings? Contact us today to speak with our experienced team and elevate your website's performance!

When building an SEO strategy, you can access essential content marketing tools to help you achieve the best possible search engine results. Use tools for keyword research, measuring web traffic, and calculating click-through rates.

Find out if your SEO implementation needs tweaking by utilizing top content marketing tools. Once you can measure the success of your SEO strategy, you’ll also be able to identify weaknesses and improve SEO for your business.

Why Do You Need SEO Tools?

Use SEO tools to learn about the success of your chosen keywords, identify duplicate content, and eliminate error pages from your website. The best content marketing tools will help you increase the quality of your content and publish engaging, professional content in your brand voice.

Create a content marketing plan with the help of SEO tools for your website. Content is king, and your website will never survive if you can drive traffic to your site, but consumers never stick around long enough to make a purchase.

Harness the Full Potential of TF-IDF with SEOLyze

TF-IDF is The Frequency-Inverse Document Frequency, which describes the quality of a keyword based on how often it is used in other high-quality articles. Google crawls web pages using your keyword to determine a baseline score. Then you can use TF-IDF stats to determine your keyword’s value and identify missing keywords in your content.

SEOLyze is one of many tools for content marketing that helps you identify the value of your keyword and also suggests keywords to add to your website that will increase the SEO. Take advantage of the tool to implement relevant, unique keywords that never came up in your research. Visit SEOLyze to learn more about this essential SEO tool.

From Invisible to Top Rankings with Sistrix 

Sistrix will allow you to evaluate and track your website rankings. Watch your website climb from nearly invisible on the last page of search results to one of the top rankings. Use free content marketing tools like Sistrix to maximize your SEO efforts.

Sistrix will not only track keywords on Google, but it will also extend to Amazon, social media, and other formats that will bring your product or service to a consumer’s attention. If you have on-page issues on your website, Sistrix will identify the problems and suggest methods for fixing them.

Sistrix will also analyze your competitors to identify what you’re missing on your site. How can you surpass other websites in the industry to reach the top? Sistrix will help.

Find, Research, and Validate Content Ideas with BuzzSumo

BuzzSumo will search your website to find, research, and validate new content ideas. The tool identifies a hole in the industry that you can capitalize on. Bring unique users to your site to increase your leads and conversions.

Rise at Seven used BuzzSumo to find the most engaging articles across the industry. The articles are shared across social media sites and elicit an emotional response from the user. The award-winning SEO and content marketing agency experienced faster, more meaningful results.

Consequently, Rise at Seven was able to scale at a competitive rate because of BuzzSumo. Now they not only have more bandwidth to focus on other aspects of their business, but they also won a $400K pitch that will bring even more business.

“Ahrefs simply rocks your SEO and reveals tons of marketing opportunities in a few clicks!”

As you can see, customers are blown away by what Ahrefs can do for your SEO strategy. Ahrefs is a widely used SEO tool that helps you identify what you need to rank higher in search results. Find out what your target audience is searching in Google. Analyze competitors. Conduct a full website audit to detect content that needs editing. And find more opportunities to backlink.

Learn about the users that enter your website. Where do they live? Which keywords brought them there? And how can you improve their experience? Ahrefs will also show your mobile ranking to see if your website is mobile-friendly.

This all-in-one SEO tool will help you increase your rankings and track your improvements over time. Visit Ahrefs to learn more.

“Semrush is like a keyword research tool, Google Trends, Moz, Hootsuite and SimilarWeb in one”

Customers agree that Semrush combines the best of Google Trends, Moz, Hootsuite, and other SEO tools to bring you convenience in one tool. Get metrics for PPC and social media marketing, search rankings, keyword performance, and competitor research by using Semrush.

Find out which competitors have a corner on the market of a specific keyword. Check competitors’ backlinks to see where improvements can be made to keep up. Which keywords are ranking well for your business that you never knew about? And how can you get a well-performing page at the top of the search results with just a few changes? Semrush will guide you through the steps.

As one of the most versatile content marketing planning tools, Semrush can identify keywords specific to your company and drive more traffic to your website.

Keyword Clustering with KeywordInsights AI

What do you know about keyword clustering? KeywordInsights AI is one of the best content marketing research tools because of its advanced keyword research technology. Companies like Land of Rugs find success by driving users to the website through blog content. Land of Rugs used Keyword Insights to input a cluster of keywords they needed to target. The AI software immediately created a list of content ideas to include on the website. Keyword Insights also suggested a list of titles for the content.

Before using Keyword Insights, the Land of Rugs blog received about 7,000 views per blog. After implementing suggestions from the SEO tool, the blog views went up to almost 16,000 per page. With more than double an increase, sales have skyrocketed for Land of Rugs. They have Keyword Insights to thank.

Use Keyword Insights for keyword research, title and meta description suggestions, content ideas, and keyword clustering. You will be sure to include each keyword in your content and target your ideal audience with the help of Keyword Insights.

Expand Your Thinking in Terms of Content Creation with AlsoAsked

Use data from other searches to find out what others in the industry are asking. Whether you are conducting keyword research, looking for content ideas, or improving current content, you can gain an edge over competitors by using AlsoAsked.

What do other businesses ask about keywords in the salon industry? Can you tap into a keyword or subject that is prominent in your industry that you didn’t know about? AlsoAsked will reveal keywords and content ideas that your website is missing.

See for yourself at AlsoAsked. Once you type a question, click around to see if a similar question may result in more valuable results for your business.

Know What Your Ideal Client Is Asking with AnswerThePublic

What if you learned what people were searching for straight from your target audience? AnswerThePublic collects search queries conducted by consumers every day to help you identify niche keywords that you did not know were on consumers’ minds. One AnswerThePublic user states, “It uncovers rich, less crowded, and sometimes surprising areas of search demand we wouldn’t otherwise reach.”

By using AnswerThePublic as an SEO tool for content marketing, you will pinpoint keywords and content ideas that will bring unique users to your website. These users may be searching for your exact product without knowing it, and now you can deliver them a solution.

AnswerThePublic offers more than just keyword research. Use the tool to keep up with changing trends. Be the first to know why a consumer is looking for your product due to a TikTok video or YouTube tutorial. Get into your ideal customer’s psyche by learning about their ever-changing search queries.

Conclusion paragraph

Even if you have excellent expertise in content marketing and creating quality content, you will always benefit from using SEO tools for content marketing. Choose these tools when you need specific keywords, content ideas, and metrics for tracking success. You will always improve your SEO when you actively search for improvements for your website.

Stay competitive with SEO tools for content marketing. If competitors in the industry use these tools, you need to up your game and use them also. And if they aren’t using them yet, gain an edge by being the first on board.

The best thing you can do for your business is increase search result rankings to bring organic traffic to your website. A piece of content that you publish today may consistently bring in sales as it ranks at the top of search results for years to come. Use SEO tools to identify the content that will garner the greatest gains.

If you have any questions or need assistance with your SEO strategy, feel free to reach out to us. Our team is here to help you optimize your content and improve your website's search engine performance.

Sometimes businesses can get caught up in the weeds of SEO implementations, feeling overwhelmed with figuring out where to start. SEO does not have to be complicated. Even the smallest changes can get your website on the first pages of search results so that more and more consumers learn about your business and offerings.

So what can you do to increase your business’s visibility on search results? Learn about SEO and quick tips to increase your website’s rankings.

What Is SEO?

Search engine optimization means optimizing your website to appear on the first page of a Google search. This means identifying keywords that users may search to find your product and including those keywords on your website.

SEO is an organic way to bring new users to your site. You do not have to pay for sponsored ads when your website automatically shows up toward the top. With SEO, an article published two years ago can bring in new sales and conversions each day. So how can you implement SEO for your business?

7 Quick SEO Tips

While SEO is an ongoing process that does not produce immediate results, there are some things you can do now to get the ball rolling. Is your website optimized to handle an influx of users? Does your content make a good impression on first-time visitors?

Take a look at these tips to see what you can do to improve your company’s SEO strategy.

1. Conduct Keyword Research

There are many keyword research tools to identify available keywords in your industry. Ahrefs is an excellent example of a keyword tool that will suggest related keywords that may not be as competitive as other main keywords for your company. If you use a keyword that does not set your company apart, your website will get lost in search results.

In addition, you can track your keyword results to detect the keywords that perform well and eliminate the keywords that are not ranking.

2. Set Up Google Search Console

Take advantage of Google Search Console. The tool will help you track rankings and identify weaknesses in your website, including 404 error pages, broken links, and unacceptable backlinks.

Google will crawl your site and highlight the areas that need improvement. Which pages are performing better than others? How can you find the same success on your other pages? If Google does not index your site, Google Search Console will tell you why so that you can fix the issue and be back in action.

3. Track Metrics with Google Analytics

Google Analytics will collect data from your website to bring you insights into what you can improve. Find out how many people visit your site, what led them to your site, their geographic location, keywords that drive traffic, and real-time conversions.

Easily access reports to watch your progress on rankings or keyword success. Use Google Analytics to work hand-in-hand with Google Ads, Google Search Console, and more. When you measure the success of your SEO strategy with real metrics, you can improve on your weak points to create even better results.

4. Create Your Google Business Profile

Google Business Profiles are free to create. Fill out your business name and information, including a place to leave reviews. Then your company will organically show up when people search for “hair salon near me” or “dog grooming services.”

Google Maps pulls up your Google Business Profile, where people can learn more about your business, visit your website, and read reviews. Be sure to respond to all negative and positive reviews to prove yourself a trustworthy business that cares about the customer experience.

Optimize your profile with pictures, contact information, and a steady flow of reviews. Incentivize your current customers to leave reviews to build up your reputation.

5. Analyze Competitors

Part of building a successful SEO strategy is learning about your competitors. How do they rank on Google? How can you learn from your high-ranking counterparts to find success along with them?

Semrush is an excellent tool for analyzing competitors. Learn why a keyword ranks well for one competitor but not for you. Do they have high-quality content? Are they strategic about creating Titles and Meta Descriptions with keyword optimization? What about the quality of their pictures and website load speed?

So many factors go into why one website ranks over another website. But you will never know how to improve without evaluating the competition.

6. Conduct a Website Audit

A full website audit is necessary for improving your SEO. Remove any poor-quality pictures, grammatical errors, or graphics that are too busy and slowing down your site. One lousy impression is enough for a user to X out of your site.

Are all the links working? Are the pages skimmable and engaging? Does each page have optimized content with relevant keywords? All of these aspects of a good website can be reviewed when you audit your website. Use Google Search Console to detect significant problems and prioritize fixing them first.

7. Create Ongoing Content

High-quality, engaging content is essential for your website. Welcome the visitors to each page and answer their questions immediately. Publish a weekly blog or guide to give visitors insight into industry-related topics. Sometimes people get to your page by Googling “kid-safe cleaning products,” and your list of natural products is how you introduce your brand and build trust with your audience.

In Conclusion

Each business has a chance to fight for the first page of search engine results when a consumer searches for “natural shampoo” or “does life coaching work?” What are you going to do to drive brand awareness and build a loyal brand community? It starts with getting your name out there.

The more your name appears on Google searches, the more people will become familiar with your company and what you offer. Then when a need arises, they will remember your business as a reputable and trustworthy source.

Improve SEO for Your Business

It’s never too late to get into the SEO game. Begin with minor website changes, and watch your rankings climb.  Do you need help with SEO strategies and managing all the metrics? Hire SEO experts to take over your strategy and increase organic visitors to your website. The more visitors, the more conversions to sales. What more could you want? Contact Loupe & Blade with your SEO strategy ideas and questions.