Michael Cahill

Author

In 2017, Cahill Consulting started as a side project. A "side hustle" to expand Mike's reach away from Media companies exclusively and into other types of businesses. Mike wanted to get experience working with B2B, SaaS and E-commerce companies.

His goal was simple: focus less on title and salary and more on doing work that he found interesting with companies he found interesting. Since then the company has grown, the client roster grew and the unique challenges and problems he's helped clients solved has been the most rewarded period of his career.

Now, Loupe and Blade is armed with a formidable team and a mission to continue to serve amazing companies and help them grow their business.

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The Art of the Headline: Crafting Titles That Drive Clicks and Conversions

In the fast-paced world of content consumption, headlines play a pivotal role in capturing the fleeting attention of audiences. Crafting compelling titles that not only grab attention but also drive clicks and conversions is …
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February 13, 2024
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Link-Building 101: Strategies for Building High-Quality Backlinks

Link building can be important but it’s certainly not easy. Companies that have been around for decades may have millions of backlinks and so trying to catchup can feel daunting and overwhelming.  But since …
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February 5, 2024
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How to Optimize for Google’s Featured Snippets

Featured snippets are a coveted spot in Google's search results. They provide concise answers to user queries right at the top of the page, often referred to as "position zero." In this comprehensive guide, …
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February 5, 2024
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Optimizing Your Website for Highly Competitive Keywords

You want to rank high for keywords that matter. Welcome to the club. Everyone who owns a website hopes they can rank for high-traffic, high-converting keywords. They want to sell products, get signups or …
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January 30, 2024
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Why Content Quality Matters More Than Ever for SEO

There is no shortage of blog posts and videos talking about Google ranking signals. Backlinks, internal linking keyword placement, and more. All identified factors matter when it comes to seeing results in search. These …
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January 17, 2024
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Proven Strategies To Discovering The Perfect Keywords For Your Content

Let’s paint a picture for you. You’re trying to build your websites SEO. You know that if you can bring customers in the door organically you’ll supercharge sales and lower your customer acquisition cost. …
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January 9, 2024
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How to Create a Winning Paid Ads Campaign & Maximize ROI

Creating a successful paid ads campaign can be a daunting task, but when executed correctly, it can yield an impressive return on investment (ROI). In this comprehensive guide, we'll explore the intricacies of paid …
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December 22, 2023
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Top 5 Most Important On-Page SEO Tips

Understanding and implementing top-notch on-page SEO best practices is crucial for the success of any website. On-page SEO, a fundamental aspect of optimizing web pages, involves a range of strategies and techniques aimed at …
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November 29, 2023
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What You Need To Know Before Investing In SEO

Search Engine Optimization (SEO) is a crucial element of digital marketing strategies for businesses in order to stay competitive in your industry.  SEO is the practice of enhancing the quality and quantity of website …
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November 21, 2023
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Buyer’s Journey Funnel: Creating Content for Every Stage

As you break down the marketing stages, you discover that understanding the buyer's journey funnel is paramount to success. This journey, marked by stages of customer awareness, serves as the guiding path for prospective …
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November 10, 2023
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