Michael Cahill
Author
In 2017, Cahill Consulting started as a side project. A "side hustle" to expand Mike's reach away from Media companies exclusively and into other types of businesses. Mike wanted to get experience working with B2B, SaaS and E-commerce companies.
His goal was simple: focus less on title and salary and more on doing work that he found interesting with companies he found interesting. Since then the company has grown, the client roster grew and the unique challenges and problems he's helped clients solved has been the most rewarded period of his career.
Now, Loupe and Blade is armed with a formidable team and a mission to continue to serve amazing companies and help them grow their business.
Benefits of content collaboration Content collaboration offers numerous benefits that can significantly enhance your content marketing efforts and overall business success. Here are some key advantages: 1. Expanded Reach and Audience: Collaborating with partners …
Trend 1: Optimizing for Search Generative Experience The rise of AI-powered search engines like ChatGPT and Claude has ushered in the Search Generative Experience (SGE). Users can engage in natural language conversations with search …
Why Tracking and Measuring Content Marketing Performance is Important Effective content marketing is a data-driven endeavor. By closely monitoring and analyzing various metrics, businesses can gain valuable insights into the performance of their content, …
Understanding the Google Ads Quality Score The Google Ads Quality Score is a numerical value that ranges from 1 to 10, with 10 being the highest score. This score reflects how relevant and useful …
Introduction to Content Marketing and Lead Generation Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The ultimate goal of …
How Remarketing Works in Google Ads Google Ads, one of the most popular and powerful advertising platforms, offers a robust remarketing solution that allows businesses to target specific users based on their previous interactions …
Why Testing and Optimization are Important in Google Ads In the dynamic world of digital advertising, the landscape is constantly evolving, and consumer preferences are ever-changing. What may have worked well for your Google …
Why are Google Ads Extensions Important? Google Ads extensions are an essential component of any successful advertising strategy. They offer several key benefits that can help you stand out in the crowded digital landscape: …
The Importance of a Content Calendar A content calendar is a powerful tool that helps businesses plan, organize, and streamline their content creation and distribution efforts. By mapping out your content in advance, you …
The Psychology Behind User Behavior in Ads Understanding the psychological underpinnings of user behavior is the foundation for crafting more effective ad campaigns. Delving into the cognitive processes and decision-making mechanisms that govern how …
