Michael Cahill

Author

In 2017, Cahill Consulting started as a side project. A "side hustle" to expand Mike's reach away from Media companies exclusively and into other types of businesses. Mike wanted to get experience working with B2B, SaaS and E-commerce companies.

His goal was simple: focus less on title and salary and more on doing work that he found interesting with companies he found interesting. Since then the company has grown, the client roster grew and the unique challenges and problems he's helped clients solved has been the most rewarded period of his career.

Now, Loupe and Blade is armed with a formidable team and a mission to continue to serve amazing companies and help them grow their business.

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The Role of Keywords in Google Ads: Strategies for Success

In the dynamic world of digital marketing, one of the most crucial elements in driving success is the effective utilization of keywords. Google Ads, the powerhouse of online advertising, has made keyword strategies an …
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August 16, 2024
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Local SEO: Optimizing Your Business for Local Searches

Local SEO is a critical component of a comprehensive digital marketing strategy, as it helps businesses connect with their local audience and stand out in a crowded marketplace. By optimizing your online presence for …
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August 14, 2024
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Effective Google Ads Copywriting: Writing Compelling Ad Copy

Introduction to Google Ads and the Importance of Effective Ad Copy In the ever-evolving digital landscape, Google Ads has emerged as a powerful tool for businesses of all sizes to reach their target audience …
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July 31, 2024
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Creating Evergreen Content: Strategies for Long-Term Success

Introduction to Evergreen Content Evergreen content is the holy grail of the blogging world. Unlike time-sensitive, news-driven content that has a limited shelf life, evergreen content remains relevant and valuable to readers long after …
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July 31, 2024
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SEO for Voice Assistants: Optimizing Content for Voice Search

In the ever-evolving digital landscape, the rise of voice search has transformed the way we interact with technology. As more and more users turn to voice assistants like Alexa, Siri, and Google Assistant to …
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July 16, 2024
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The Role of Social Media in Content Distribution: Best Platforms

The Importance of Social Media for Content Distribution In today's digital landscape, social media has become an indispensable tool for content distribution. With billions of active users across various platforms, social media provides businesses …
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July 16, 2024
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The Role of Visual Content in SEO and Engagement

The Importance of Visuals in Content Marketing Visuals are a powerful tool in content marketing because they have the ability to convey information quickly and effectively. In a world where people are constantly bombarded …
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June 27, 2024
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The Power of Storytelling in Content Marketing

In today's digital age, where information is constantly bombarding consumers from every direction, it has become increasingly challenging for businesses to capture and retain their audience's attention. This is where the power of storytelling …
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June 27, 2024
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Creating SEO-Friendly URLs: Best Practices and Examples

URLs might seem like a minor aspect of your website, but they can play a significant role in your search engine optimization (SEO) efforts. SEO-friendly URLs not only help search engines understand the content …
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June 19, 2024
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Content Distribution Strategies: Reaching Your Target Audience

Understanding Content Distribution Strategies In today's digital landscape, creating high-quality content is only half the battle. To truly maximize its impact, it's crucial to have a well-defined content distribution strategy in place. Content distribution …
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June 19, 2024
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