Michael Cahill

Author

In 2017, Cahill Consulting started as a side project. A "side hustle" to expand Mike's reach away from Media companies exclusively and into other types of businesses. Mike wanted to get experience working with B2B, SaaS and E-commerce companies.

His goal was simple: focus less on title and salary and more on doing work that he found interesting with companies he found interesting. Since then the company has grown, the client roster grew and the unique challenges and problems he's helped clients solved has been the most rewarded period of his career.

Now, Loupe and Blade is armed with a formidable team and a mission to continue to serve amazing companies and help them grow their business.

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Remarketing with Google Ads: Strategies to Boost Conversions

How Remarketing Works in Google Ads Google Ads, one of the most popular and powerful advertising platforms, offers a robust remarketing solution that allows businesses to target specific users based on their previous interactions …
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October 1, 2024
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Google Ads Testing and Optimization: Continuous Improvement

Why Testing and Optimization are Important in Google Ads In the dynamic world of digital advertising, the landscape is constantly evolving, and consumer preferences are ever-changing. What may have worked well for your Google …
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September 27, 2024
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Google Ads Extensions: Enhancing Your Advertisements

Why are Google Ads Extensions Important? Google Ads extensions are an essential component of any successful advertising strategy. They offer several key benefits that can help you stand out in the crowded digital landscape: …
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September 24, 2024
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Content Calendar Planning: Organizing Your Content Strategy

The Importance of a Content Calendar A content calendar is a powerful tool that helps businesses plan, organize, and streamline their content creation and distribution efforts. By mapping out your content in advance, you …
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September 20, 2024
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The Psychology of Clicks: Understanding User Behavior in Ads

The Psychology Behind User Behavior in Ads Understanding the psychological underpinnings of user behavior is the foundation for crafting more effective ad campaigns. Delving into the cognitive processes and decision-making mechanisms that govern how …
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September 17, 2024
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E-A-T and SEO: Building Trust and Authority with Your Content

What Is YMYL & Why It Is So Important? YMYL refers to content that can impact the user's future happiness, health, financial stability, or safety. This includes topics such as: Medical and health information …
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September 13, 2024
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Optimizing Your Website for Voice Search: A Comprehensive Guide

How to Optimize Your Website for Voice Search? Optimizing your website for voice search requires a multi-faceted approach. Here are the key strategies to consider: 1. Maximize Voice Search Visibility via Social Engagement: Leverage …
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September 10, 2024
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Content Repurposing: Making the Most of Your Existing Content

What is Content Repurposing? Content repurposing is the process of taking a piece of content, such as a blog post, video, or infographic, and adapting it for use on different platforms or in different …
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September 6, 2024
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The Impact of User Experience on SEO: Best Practices

Understanding the Relationship between UX and SEO User experience (UX) and search engine optimization (SEO) are two interconnected disciplines that play a crucial role in the success of any online business or website. While …
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September 3, 2024
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SEO for Bloggers: Tips to Improve Visibility and Traffic

Understanding the Importance of SEO for Bloggers As a blogger, having a strong online presence and driving consistent traffic to your blog is crucial for the success of your content and the growth of …
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August 30, 2024
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