Michael Cahill

Author

In 2017, Cahill Consulting started as a side project. A "side hustle" to expand Mike's reach away from Media companies exclusively and into other types of businesses. Mike wanted to get experience working with B2B, SaaS and E-commerce companies.

His goal was simple: focus less on title and salary and more on doing work that he found interesting with companies he found interesting. Since then the company has grown, the client roster grew and the unique challenges and problems he's helped clients solved has been the most rewarded period of his career.

Now, Loupe and Blade is armed with a formidable team and a mission to continue to serve amazing companies and help them grow their business.

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How to use google analytics for marketing?

As the digital realm continues to expand, businesses of all sizes recognize the importance of data-driven decision-making. Google Analytics provides a wealth of insights into user behavior, audience demographics, and campaign performance, enabling marketers …
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October 29, 2024
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Google Ads Keyword Match Types: Choosing the Right Strategy

Understanding broad match and its benefits Broad match is the default match type in Google Ads, offering advertisers the widest reach and exposure. When using broad match, an advertiser's ads can be triggered by …
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October 25, 2024
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Content Collaboration: Leveraging Partnerships for Success

Benefits of content collaboration Content collaboration offers numerous benefits that can significantly enhance your content marketing efforts and overall business success. Here are some key advantages: 1. Expanded Reach and Audience: Collaborating with partners …
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October 22, 2024
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Content Marketing Trends to Embrace in 2024

Trend 1: Optimizing for Search Generative Experience The rise of AI-powered search engines like ChatGPT and Claude has ushered in the Search Generative Experience (SGE). Users can engage in natural language conversations with search …
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October 18, 2024
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Content Marketing Metrics: Key Indicators of Success

Why Tracking and Measuring Content Marketing Performance is Important Effective content marketing is a data-driven endeavor. By closely monitoring and analyzing various metrics, businesses can gain valuable insights into the performance of their content, …
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October 15, 2024
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Google Ads Quality Score Demystified: How to Improve Yours

Understanding the Google Ads Quality Score The Google Ads Quality Score is a numerical value that ranges from 1 to 10, with 10 being the highest score. This score reflects how relevant and useful …
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October 11, 2024
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Content Marketing for Lead Generation: Strategies That Work

Introduction to Content Marketing and Lead Generation Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The ultimate goal of …
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October 4, 2024
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Remarketing with Google Ads: Strategies to Boost Conversions

How Remarketing Works in Google Ads Google Ads, one of the most popular and powerful advertising platforms, offers a robust remarketing solution that allows businesses to target specific users based on their previous interactions …
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October 1, 2024
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Google Ads Testing and Optimization: Continuous Improvement

Why Testing and Optimization are Important in Google Ads In the dynamic world of digital advertising, the landscape is constantly evolving, and consumer preferences are ever-changing. What may have worked well for your Google …
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September 27, 2024
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Google Ads Extensions: Enhancing Your Advertisements

Why are Google Ads Extensions Important? Google Ads extensions are an essential component of any successful advertising strategy. They offer several key benefits that can help you stand out in the crowded digital landscape: …
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September 24, 2024
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