A vital part of building an SEO strategy is implementing ongoing analysis. What is on-page SEO analysis? Once your website is live and infused with proper keyword placement, backlinks, and quality content, you can use an SEO audit tool to check for errors or areas of improvement.
It’s okay if you do not get everything right the first time when you have access to tools for website audit. Use free SEO auditing tools to identify links that do not work, 404 error pages, and duplicate content. Read more to learn how to do an on-page SEO analysis and stay at the top of your SEO game.

What Is an On-Page SEO Analysis?

On-page SEO analysis means you are constantly checking to see if your SEO strategy is panning out for you. If you put so much work into building SEO for your business, you want to make sure each aspect of your SEO strategy is firing on all cylinders. Find the best SEO audit tools to complete your on-page SEO analysis.

With one click, you can find out the following specs: 

• Page speed
• Keyword ranking
• Broken links
• Error pages
• Duplicate content
• Duplicate tags
• Page rankings
• Page title optimization

Each of these metrics will tell you what to do next. Is your strategy going well? What do you need to change? When you identify your website's weaknesses, you can fix them and build a stronger website. 

Why Is On-Page SEO Analysis So Important?

It’s easy to see why on-page SEO is important. Don’t you want to know where your strategy is thriving and lacking? Your company’s SEO affects all aspects of the business. More visitors come to your site if your page ranks well on a Google search. More website traffic means more conversions and ultimately increased profits. 

Use on-page SEO analysis to gain insights into your current SEO strategy. It can feel like a full-time job to track your website performance. You do not have to handle it alone. Hiring an SEO agency is always a good idea to let them do what they do best – track your SEO metrics and make necessary improvements. 

Choose an SEO agency with proven experience and expertise. Ask to see the portfolio of their clients. Do the research yourself – do their long-term clients consistently come up on page one in the search results? Let a reputable SEO agency take over your on-page SEO analysis and take your SEO implementation to the next level.

How to Do On-Page SEO Analysis?

Hyperlink “SEO Audit Checklist” with the link of a blog post that needs to be written (“The Ultimate SEO Audit Checklist” blog post) 

Use content audit tools and other on-page SEO tools to conduct a full SEO analysis of your website. Are your keywords performing the way you thought? Are your backlinks helping or hurting your SEO results? 

Come up with an SEO audit checklist that includes vital SEO metrics, including page speed, page ranking, keyword performance, title optimization, and more. 

List of 5 Best On-Page SEO Analysis Tools [2023]

If you are ready to implement an SEO analysis tool, you better get up-to-speed on the best tools out there. Here are a few on-page and off-page SEO tools to help you complete your ongoing SEO analysis. Start with the top 5, and you won’t even need to continue with the top 10 SEO tools for your website. 

1. Sistrix

2. SERanking

3. Ahrefs

4. Screaming Frog

5. SEMRush

Keep reading to review these technical SEO audit tools in detail. 

Sistrix

Overview

Use Sistrix to improve your website by tracking your competitors and finding the needed improvements in your SEO strategy. 

Features & Benefits

Sistrix offers metrics on visibility compared to competitors in your industry. Learn about keywords, links, and social media statistics that will help you improve your website. Analyze your website traffic, including age, location, and pathways the users took to get there. 

Pricing Model

Starting at 99 euros per month, which is equivalent to $108.71 US dollars, you can gain access to Sistrix to track your SEO performance. If you choose a large enterprise business plan, the subscription increases, with 599 euros ($658.15) being the most expensive. 

SERanking

Overview

This on-page SEO tool tracks your page rankings as well as other metrics that contribute to the ranking. SERanking will give real-time updates about your website performance and show you where you need improvements.

Features & Benefits

Use SERanking to identify technical errors and analyze images, content, titles, meta descriptions, index status, keyword density, and more. Using this tool, you can increase your SEO rankings and drive more traffic to your website. 

Pricing Model

Freelancer subscriptions start at $49 per month, with discounts offered if you sign up for the year. In addition, the price goes up to $109 per month for small agencies and teams and $239 per month for big businesses. SERanking also offers a free trial to get a feel for the software before signing up. 

Ahrefs

Overview

Ahrefs is one of the most popular SEO audit report tools, and for good reasons. Explore Ahrefs to discover the ins and outs of your existing SEO strategy. Identify the weaknesses and build out a new plan to increase your rankings. 

Features & Benefits

The site audit feature gives your website an overall health score, breaking down each page and how it performs. The keywords research tool is vital to pinpointing keywords that are not oversaturated. Instead, you can use related words with less competition, ensuring a higher ranking for your website. 

Pricing Model

Ahrefs pricing model starts at $99 per month for the Lite plan. Standard is $179, Advanced is $399, and Agency is $999 per month. You can enjoy a 7-day trial for $7 to see if you like the software and what it can do for your business. 

Screaming Frog

Overview

Screaming Frog is a popular SEO tool. Many users say that Screaming Frog offers insights faster than competitors, so you can start making changes and improving your SEO implementation sooner. 

Features & Benefits

Screaming Frog will identify incorrect redirections, duplicate material, and link-building weaknesses. Their SEO Spider tool will crawl your website and let you know what is bringing your rankings down. Then you can implement the proper fixes to increase your rankings in the end. 

Pricing Model

Screaming Frog offers the SEO Spider tool for free to identify broken links, generate XML sitemaps, and analyze titles and metadata. The crawl limit is 500 URLs. Upgrade to the paid version for $259 per year for further features. This includes unlimited URLs, Google Analytics integration, Search Console integration, free technical support, and other more advanced features. 

SEMRush

Overview

Track your rankings, perform page audits, and identify errors before they hurt your SEO results. Daily ranking reports give you a clear picture of how you can improve your website. 

Features & Benefits

SEMRush is a tool for keyword research, content marketing, social media advertising, competitor research, and more. This all-in-one tool is all you need to improve your website ranking results. 

Pricing Model

SEMRUsh gives you access to SEO, PPC, and social tools for $119.95 per month for newcomers and small teams, $229.95 for medium-sized businesses, and $449.95 for big businesses. The business plan includes free migration of third-party tools, API access, PLI analytics, and more.

Conclusion Paragraph

Using an on-page SEO tool will help you optimize your website and use ongoing metrics to improve it. As you learn about errors, page rankings, and keyword optimization, you will be better equipped to create an SEO strategy that delivers first-page search results. 

Need help implementing these SEO analysis tools or optimizing your website for better search rankings? Contact us today for expert guidance and support tailored to your business needs.

The digital marketing industry is alive with chatter about SEO strategies and what to do to get your website to rank well among thousands of search results. How can you weed out the bad information and get to the good tips? We have you covered.

We are going to review common SEO myths and how to spot them. Then, you can disregard myths about SEO and create an SEO strategy that works!

Why Are There So Many SEO Myths?

There isn’t one best way to practice SEO for your business. Google uses 200 ranking signals, each with 50 variations, for a total of 10,000 ranking signals. It’s your job to tap into those signals. How can you get Google to recognize your website as relevant and reputable?

Because there are so many ways to create an SEO strategy that works, it comes with false claims. Why are there so many SEO myths? Let’s find out.

Profit

Many people on the internet claim to be SEO gurus, copying and pasting strategies on Linkedin and Fiverr. Without anything to add to your SEO plan, they try to use limited knowledge to gain the most profit.

Recognize posers for what they are. If they have nothing to add to your SEO strategy, scroll past their “expert” claims. Each company should be able to prove tried-and-true SEO results that show the validity of its strategy. In addition, you can always test their techniques to see if you are dealing with myths about SEO or the real deal.

The Evolution of SEO

SEO changes with time. Google is constantly changing its criteria for crawling websites. The algorithms used to rank search results are ever-changing. Methods that used to work are no longer valid. Are you prepared to pivot your SEO strategy when you find something no longer works?

For example, do you know about Google Penalties? Google will remove your website from rankings if you have too many error pages or false information. Learn about your website and its penalties from Google Search Console. One of the myths about SEO is that Google penalizes websites with duplicate content.

Unless your website is a full copy of another website, Google knows that duplicate content is going to come up. They just choose the original source to show up first on the search results. This is not necessarily a penalty, but the way to algorithm works. Find out about real penalties and areas to improve your website by following SEO guidelines.

Clearing up SEO Misconceptions

What are some popular SEO myths that do not hold true? Let’s clear up some misconceptions so that you can create an SEO strategy that delivers. Track your click-through and conversion rates to prove that SEO boosts your business.

SEO Is a One-Time Job

Unfortunately, an SEO strategy is not a one-and-done implementation. SEO is a continual process to stay competitive with your website content, backlinks, and keywords. You may rewrite your website pages to optimize them for keywords to discover that your keywords are oversaturated and getting lost among competitors.

Once you run a fresh keyword report, you can start implementing new keywords that will highlight what sets your company apart from others in the industry. This will increase the likelihood of your website showing up on the first few pages of search results.

SEO is not a one-time service – it is an ongoing process. Work with a trusted SEO team to implement continual SEO tips. Once you find an SEO flow, you will start to notice the increase in traffic to your site.

Keyword Stuffing Is an Effective SEO Strategy

Google uses TF-IDF (term frequency-inverse document frequency) to determine if a keyword is coming up too often on a website. Most search engines boost websites with natural language patterns. If your website plugs in a keyword every few words to boost rankings, it will not work. The language must be smooth and checked for readability.

In addition, Google has improved its algorithm for recognizing synonyms and variations of the same word. You cannot trick Google by adding an -s or -ing at the end of the keyword. Be creative with your keyword placement, knowing that Google always watches for inauthentic stuffing.

Keep it natural when using keywords in your writing. One of the myths about SEO is that you must repeat the keyword x amount of time per page. The truth is that if the keyword is repeated in a natural, conversational way, that is more than enough to be recognized and represented in a Google search.

SEO Is All About Ranking First on Google

A common SEO myth is that you only need a #1 Google rating to gain business success. Yes, SEO is used to get your website to appear on the first page of a Google search. But what if your website is number one and never gets a click?

You not only need a great SEO strategy, but you need to present your product as a solution to a problem. You also need a strong meta description and website branding. Something is wrong if someone clicks on your site and immediately closes the page. Test your website for:

• User-friendly navigation
• Fast load time
• On-brand graphics
• Professional and error-free content
• Short paragraphs and scannable headings
• CTAs that lead to a different page on the site or the place to make a purchase

SEO is not the only answer to business success. Make sure your SEO strategy works hand-in-hand with other smart business practices. Build business credibility not only for Google but for your consumers to garner repeat customers and brand loyalty.

All Backlinks Are Good for SEO, Regardless of Their Quality or Relevance

Google gives more credence to your website when you use backlinks from reputable websites. Be careful not to stock your website with .edu websites that do not match your content to try to build up your backlink game. Instead, keep things natural with backlinks to websites that are verified and helpful to your readers.

Some backlinks are considered toxic by Google and negatively affect your website. For example, backlinks that redirect to fake websites built solely for the purpose of backlinking are considered toxic. Or if the backlink is not relevant and is only in place to build SEO, Google will move you further down in the search results.

Run a thorough backlink audit to ensure that no links on your site are considered toxic. If you find toxic links, remove them from your website. Perhaps you thought a website was legitimate when it was solely created for backlinking credit. Redeem your mistake and remove the link.

In the same way that you can link to other websites to build your SEO, random websites can also link to your site. The quality of these websites plays into your search engine ranking. If you find a poor-quality or false website that links to your site, use a disavow file to disallow the link. Then it will no longer negatively affect your rankings.

SEO Can Guarantee Immediate Results and Instant Success

As mentioned above, SEO is an ongoing process that does not garner immediate results. You must track statistics before you learn if your SEO strategy works. Each time you measure success, lean into the areas that are working and tweak the weak aspects of your plan.

Measure SEO success by comparing Google rankings for each keyword, tracking click-through and conversion rates, and measuring consumer engagement by how long they spend on your website or sign up for your email newsletter.

Continually improve your SEO strategy as time goes on, refreshing the plan with the ever-changing algorithm and continuing to bring organic visitors to your website. A company that can pivot and identify what Google values will always come out on top.

SEO Is Dead

It’s easy to mark this as an SEO Myth. SEO is not dead. You may believe it no longer works if you are still practicing outdated SEO practices. But if you practice current SEO tips, you will see an increase in organic visitors to your site, which leads to more conversions.

SEO is more effective than paid ads because a consumer can come across a blog post from 3 years ago and decide to make a purchase with your company. SEO provides a long-term ROI of 275% or more that is built in as your business grows and continues SEO implementations.

With over 943 billion Google searches per year, 67% of consumers click on one of the first five search results in the list. How many times do you search Google daily to find a solution to your problem? Each website on the first page of your search uses SEO strategies. SEO is certainly not dead.

Having More Pages on Your Website Guarantees a Higher Ranking

Consider this SEO myth similar to the keyword stuffing myth. Google likes a website with multiple pages, but they cannot be filler pages. Each page on your website should serve a purpose in the client’s journey.

Create product, service, and location pages. Tell about your company through an About Us page. Always include a page where a potential customer can fill out an interest form or find a way to contact you. Reply to all inquiries, comments, and reviews to show gratitude for their interest in your business.

Relevant, helpful pages on your website will increase your Google ranking. It’s all about quality over quantity. Create a client pathway as you link them from page to page within your website. They will get to know your product and connect with you as they dive into your brand story.

Content with More Length on the Page Holds More Value in Comparison to Shorter Content

Did you find a competitor’s page with a number-one ranking on Google and want to match their word count to improve your rating? It’s not always about increasing the word count on pages.

What is the consumer looking for? If they are looking for quick tips to find their way to your product, write a short listicle blog. If consumers want a comprehensive guide with a table of contents, they will click on a long-form article of 1500+ words.

Create targeted content with informative articles that include organic keyword placement. Remember, Google uses TF-IDF to determine if the keywords are natural and relevant. And if you choose to publish long-form guides, make them scannable. Include subheadings, short paragraphs, and bullet point lists.

Conclusion paragraph

SEO is alive and well. Consider the various myths we have debunked as you plan your modern and thriving SEO strategy. When you hear the myth repeated from competitors, have confidence in knowing the real truth about SEO.

It is never too late to implement SEO for your business. Get started by performing a content audit on your site to update the current content—research unique keywords to highlight your company’s strengths. Then develop a regular publishing strategy to bring new content and keyword opportunities to your website.

Review these myths about SEO regularly to ensure you stay on the right track with an authentic, current SEO strategy. When you learn the ins and outs of Google and how it ranks pages, you will find the most success with your company’s SEO.

Consider Hiring an SEO Agency

You may feel overwhelmed with all things SEO. Hiring experts to get the job done right is always an excellent idea. Our team lives and breathes SEO, ready to grow your business using foolproof SEO practices. Focus on what you do best and leave SEO to us.

Be sure to hire a company you can trust. Read our blog post, Considerations When Hiring an SEO Agency, for tips to recognize a high-quality SEO partner.

You can always meet with our team to see what we have in mind for your specific company. Finding a company that is a good fit will increase your SEO success.

FAQs

Is SEO important indeed?

SEO myths aside, SEO is an essential part of your business. Take advantage of the tried-and-true ROI on first-page Google rankings. Consider the number of consumers who search Google daily. With 3.7 billion searches per day, how can you maximize the times your company shows up in a search? Through SEO.

You may want to dip your toe in SEO by stuffing your website with keywords. In this case, your results will reflect your minimal effort. Instead, go all in by updating your content, including backlinks, researching keywords, and tracking SEO stats and success rates.

How does SEO actually work?

SEO works! Each time you add quality content to your website with relevant, unsaturated keywords, you have the opportunity to reach new consumers through Google searches. The more users click on your website, the more conversions to sales!

If you can build a website that will organically appear in search results for years to come, why not maximize it for SEO and reach as many people as possible? You can track your SEO stats and see how many consumers you reach through Google searches alone. You may be shocked to find that SEO brings in more than PPC and social media marketing once implemented correctly.

How to SEO Optimize My Website Without SEO Agency?

Do you have the bandwidth to implement SEO practices in your business? Are you ready to track results and pivot with the changing algorithm? If digital marketing is your strength, learn the best practices for managing SEO without an agency.

Get started now with an SEO strategy to reach your target audience and increase sales.

Marketing your business requires running ads on various platforms to get your name out there. But what if you could optimize your website to appear at the top of the Google search? What if people find your product by simply asking Google a question in which your product is the solution?

When you break down how to search using Google, people often type quick phrases like “nail salon near me” or “how to fix ice machine.” If your product is at the top, your website ranks well for Search Engine Optimization or SEO. What if your website does not appear toward the top? Then users will never see your website or know your product exists. That’s where Google Search Console for SEO comes in.

What is Google Search Console, and how can it help maximize your website’s SEO? Use the Google Search Console tool to determine why your website performs poorly in search results. Search queries, crawling errors, and overall visibility of your website. Then learn how to fix the issues to increase SEO.

In this article, we will demonstrate how to set up Google Search Console and how to use Google Search Console for SEO. Once you know what Google wants from your website, you can implement the changes and climb the rankings.

What Is Google Search Console?

Google Search Console is a web service offered by Google that allows website developers and business owners to identify problems with your website. Google likes and dislikes specific aspects of a website. And if your website meets all the parameters, it is more likely to rank higher in Google searches.

Google Search Console identifies areas you can improve your website to increase SEO. What does Google Search Console do? It collects data about your website in a Google Search Console dashboard so that you can clearly identify the weaknesses of your website’s SEO.

Google Search Console is an essential tool for any SEO strategy. Use it to discover the following:

• How your website performs on Google searches
• Which pages Google can index on your site
• Crawling errors
• The benefits of submitting multiple URLs
• Technical SEO errors

When you use Google Search Console, you do not have to guess what your website needs to improve SEO. Instead, Google will point you in the right direction to finding SEO success.

How to Add a Website to Google Search Console

Until 2015, Google Search Console was called Google Webmaster Tools.

Please note that you must prove ownership of your website before it is accepted into Google Search Console.

First, sign into Google Search Console with your Google account. You will be met with a pop-up to add a new property or website to the dashboard.

Enter your website domain and follow the steps to verify your ownership of the website.

How to Verify Google Search Console

Add a new property to Google Search Console and choose a method of verification. Here are some ways that you can verify your website ownership:

• Upload an HTML file.
• Input an HTML tag into the source code.
• Provide your Google Analytics tracking code.
• Provide Google Tag Manager snippet.
• Follow directions for Google Sites, Blogger, or Domains accounts.
• Search by the domain name provider in the verification wizard.

Once you are a verified owner of your website, you will receive a verification token. This does not happen immediately and can take up to 48 hours to hear back.

The token is valid as long as the verification information is current and valid. Google Search Console will notify you if your verification is no longer confirmed and allow you to remedy the issue. After a grace period, your Google Search Console access will expire.

Choose the URL Version You Prefer

Each domain name represents a different server. Enter the URL that you would like Google to crawl and index. Your website has a variety of pages within it. Each URL should be entered into Google Search Console to receive statistics and metrics on each page, helping you identify the weak-performing pages and giving you a chance to improve them.

When you have new content that you would like Google to explore, you can enter a new URL. Check if the URL can be indexed by clicking the “Test Live URL” button. Later in this article, you will understand the importance of indexable pages.

Use 301 redirection codes to notify Google that a page has been permanently moved to a new location. This will resolve any error pages that may come up in Google. 404 errors can be used as a demerit against your website rankings, so it is best to resolve them immediately to stay in good standing with Google.

Managing Users, Owners, and Permissions in GSC

Explore the different types of owners and users, along with their specific permissions on Google Search Console:

• Verified Owners: The person who owns the website and completes the verification process is a verified owner. The owner goes through a verification process to receive a verification token from Google.
• Delegated Owners: A delegated owner is someone the verified owner granted GSC access to by sharing the verification token.
• Full User: Users have more limited access than owners. A full user has view rights to all data and is allowed to take specific actions.
• Restricted User: A restricted user may not be able to view all the data in the account. They have partial access to the dashboard. All of these permissions can be customized.
• Associate:  An associate may be able to complete certain tasks without having access to the dashboard to see data. This is helpful if you want someone to check periodically for 404 errors or enter a new URL.

When you find out how to add someone to Google Search Console, you will be able to assign restrictions and accesses to the account. One company can have a dozen users on one account with varying levels of access. Google Search Console is valuable to SEO experts, digital marketing, developers, and more.

For additional information, read about users and permissions from Google Search Console.

Understanding Metrics and Dimensions for Better GSC Analysis

If Google Search Console provides you with data for your website, you better learn how to analyze the data. Let’s walk through each metric to understand how to improve your SEO strategy.

Query

The dashboard will show the top keywords or questions and the number of clicks associated with each query. These are the words that users type into Google. How many see your website come up in the search results?

Click

The number of clicks represents the number of times someone clicks on your website when they come across it during a Google search. If they see your website and the short description, does it catch enough attention to warrant a click?

Impression

Google Search Console impressions represent the number of times your website appears during a Google search. Even if the user does not scroll down far enough to see your website on the results page, it still counts as an impression. Did the query initiate Google to crawl your website and bring it up in the results?

Average Position

What does average position mean in Google Search Console? The average position is the average ranking of your website in the list of results after a Google search. If your website has an average position between 1-10, it appears on the first page of Google search results. This is the goal. Lower rankings indicate that you need a better SEO plan for your website.

CTR (Click-through Rate)

The click-through rate is the percentage of times someone clicks on your website after seeing it in the search results. The rate will indicate that it is showing up in the results but may or may not garner any clicks.

How to Filter Data in Google Search Console?

All the data can feel overwhelming. Take a moment to hone in on what you want to learn in that instance to filter the information

Search Type

Indicate the search type that you would like to see data. For example, choose web, image, or video. If your website comes up mostly during a web search, you do not have to worry much about image or video searches.

Date Range

Choose a date range for your search from the list of pre-set time periods, or create a custom date range. You can get a broad view of the data or identify a period just after a website relaunch or content audit.

Queries, Page, Country, Device, and Search Appearance

Provide an image explanation Click “New” next to your date range to add up to five more search specifications, including queries, device, page, country, and search appearance. This filtered search allows you to pinpoint the data that you need without sifting through the comprehensive dashboard information.

Index Coverage Report (Page Indexing)

The index coverage report will identify all pages within your domain indexed with Google, including the errors and excluded pages.

If you wonder how to “index my site on Google,” this is a good place to start. If the page is not indexed, you will see an error, meaning the page does not qualify. Other pages that are not approved could be marked with a warning, indicating the page is indexed, but there is something that needs fixing. Or it could be labeled excluded, meaning there is too much duplicate information on the page to be indexed as an original page on Google.

All of these identifiers help you to understand your next steps. When you index a website, Google Search Console allows you to troubleshoot and fix any mistakes needed to complete the job correctly. The more pages you have indexed from your site, the higher the site’s position in a Google search.

Purpose of Sitemap File

Provide a sitemap file so that Google can better crawl your site. A sitemap describes the pages and videos on your website and how they relate to one another.

Give Google the best chance of validating your site by providing a sitemap.

Understanding Website Search Performance with GSC

Google Search Console is a tool for monitoring your website and collecting data to make it better. What can you find out about your website with GSC? Understand the inner workings of your website and areas of improvement to roll out better metrics and increase your SEO. 

Monitor Your Pages

Google Search Console will reveal metrics for each page of your website to determine which pages are performing well and which pages need extra care. Use the following metrics to monitor the pages on your website and identify any issues early.

Which Pages Have the Highest Traffic?

Pages with the highest traffic indicate the pages that have the most visitors or eyes on them. Identify which pages people click on the most. Once you know which pages have the highest traffic, you can model other pages after successful ones.

Find the pages with the highest traffic by following these steps:

1. Click Performance.
2. Click on the tab that says, Page. You will find it next to Queries.
3. Change the date range to the period of time you are looking for, whether it be 30 days or a full 12 months.
4. Select Total Clicks.
5. Next to clicks, select the option to sort from highest to lowest.

Once you receive your answer, what will you do with the information to improve your website? If the page with the highest traffic is your landing page that immediately converts clicks to sales, you are doing well.

But if the page is an information page that is not producing conversions, you have some work to do. Increasing traffic to all pages on your site will ultimately convert to higher sales.

Which Pages Have the Highest Ranking?

Discover which pages appear in Google in the highest position. If you have pages appearing in the first-page rankings on Google, you know your SEO is on-point for those specific pages. On the other hand, pages that show up on page three or four may never get eyes on them.

1. Click Performance.
2. Select the Page tab.
3. Change the date range to the most recent weeks to get a current update.
4. Select Average Position.
5. Click the small up arrow next to Position and sort from smallest to highest. With rankings, the smallest number is the best position on a Google search.

While this information is valuable, keep in mind that one keyword may result in the page receiving a greater position on Google. In contrast, another keyword does not provide the same results. That’s why it is an average position. Use this information to identify successful pages, but understand that it is not the only metric to measure a page’s success.

Which Pages Have the Lowest Ranking?

Do you have webpages that consistently perform low in a Google search? Use this tool to identify those pages:

1. Click Performance.
2. Choose the Page tab.
3. Change the date range to a current range to get up-to-date results.
4. Choose Average Position.
5. Click the small up arrow next to Position and sort from highest to smallest – the highest rank being the worst in Google.

You can focus your attention on those pages when you identify those that get the lowest number of visitors. Does the content need to be rewritten? Do you need more keywords on that page? Use Google Search Console and a top-notch SEO strategy to plan your next steps.

Which Pages Have Increasing or Decreasing Rankings?

Do you have a page that used to rank well and is decreasing in rankings? What changed? Is the page outdated, or is the industry more competitive? Learning about the ups and downs of page rankings is essential to an ever-changing industry.

1. Click Performance.
2. Choose the Query tab.
3. Choose your desired date range, then click the Compare tab.
4. Select two of the same time periods and click Apply.

Look at how page rankings are changing over time. How can you use this information to your benefit?

Monitor Your CTR

The click-through rate information is essential to tweaking your SEO strategy. Do people leave the search results to go to your page? Here’s how you can find out with Google Search Console.

Which Queries Have the Highest CTR?

Find out which keywords result in the highest click-through rates. Then you can increase the keyword implementation to get even better results!

1. Select Performance.
2. Choose the Queries tab.
3. Change the date range to see the full scope of the past year.
4. Select Average CTR.
5. Sort from highest to lowest.

Feel free to change the date range to get more specific results. And then use the information to your advantage and make your website even better.

Which Queries Have the Lowest CTR?

Are there keywords that you have implemented that result in the lowest click-through rate? Change your SEO plan to no longer invest in those keywords.

1. Select Performance.
2. Choose the Queries tab.
3. Change the date range to see the full scope of the past year.
4. Select Average CTR.
5. Sort from lowest to highest.

Use Google Search Console to get a better picture of your keyword performance. You may find that a keyword you thought would bring the most traffic to your site returns the least click-throughs.

What Is the Average CTR?

As trends change, identify a change in keywords as you look at the average CTR. You may find that the query results ebb and flow, and the keyword is worth keeping.

1. Click Performance.
2. Select your desired date range.
3. Look at the Average CTR.

This metric is nice to view, but you should make SEO decisions based on several metrics.

Monitor Your Indexability

When Google indexes your pages, they can appear on Google search results. Ensure your pages are indexable to drive more organic traffic to your website.

How Many Pages Are Currently Indexed?

Find out which pages have been indexed by Google.

1. Click on Overview.
2. Scroll to the index coverage report.
3. Look at how many pages are included in Valid Pages.

This means that the pages are indexed and do not present any errors. The number of indexed pages on your site should increase as you publish new blogs and content and as you fix existing indexing errors.

Which Pages Have Not Been Indexed and Why?

Identify the pages that have not been indexed. Can you figure out the issue?

1. Go to the Index Coverage summary.
2. Select Excluded in the search box.
3. Look into the pages that have not been indexed

Are There Any Indexing Errors Present?

If there are errors on indexed pages, learn about how to fix the errors to get the page recategorized and ready to appear in a Google search.

1. Access the Index Coverage summary.
2. Select Error and Valid with Warnings to see the list of pages that need indexing attention.

Use this information to make your website indexable so that Google can easily crawl the website during a search. Catch these errors early to avoid wondering why a page is not performing well.

Monitor Mobile Usability

Mobile usability is integral to making sure your website is indexed. Google uses mobile-first indexing, assuming many users conduct a Google search from their phones. Your website should be just as mobile-friendly as it is desktop-friendly.

Make sure your website is performing well across all devices.

1. Click Performances.
2. Selected the Devices tab.
3. Click on the desired metrics, such as Total Clicks, Average CTR, and Impressions
4. Compare the statistics across mobile, tablet, and desktop.

You will see any inefficiencies or errors in your mobile usability if the metrics are not the same across the board. Keep in mind that 63% of Google searches are from a mobile device. You do not want to leave those searches on the table.

Monitoring Backlinks and Internal Links

Backlinks are links on other sites that direct to your site. If you have other websites referring to your page, it builds up your credibility with Google.

Internal links are also important because they make your site easier to navigate for users, clicking links to jump from page to page. In addition, internal links are a way to self-promote your site and embed an internal link on a high-performing page to a lesser-known page or, better yet, to the sales page.

What's the Total Amount of Backlinks?

As your website grows, you should work to increase backlinks by collaborating with other companies. Write guest posts. Publish guides and tutorials on your website that will prove valuable to outsiders.

• Click Links on the sidebar.

The total number of external links will come up. As this number rises, you can see how many other domains are directing traffic to your site.

Which Pages Have the Most Backlinks?

Then you can find out which pages are performing the best regarding backlinks.

1. Click Links on the sidebar.
2. Select External Links.

Which pages on your site offer the most valuable information for other companies? Publish similar pages to continue increasing your SEO.

Which Sites Are Linking to Your Site the Most?

Under the same External Links heading, you can view the sites that link to your website. Which ones are followed by the most users? This helps you understand why collaboration is essential. 

If you know how the websites found you, wonderful! If big websites start linking to your page, it will only increase both of your sales.

Which Pages of Your Website Have the Most Internal Links?

Lead website visitors on a journey as they link from page to page within the site.

1. Click Links on the sidebar.
2. Select Internal Links.

Are there pages on your site that have more internal links than others? Plan for a site audit to implement more internal links and boost the internal promotion of other pages on your website.

How Many Internal Links Does Your Website Contain in Total?

Choose Links on the sidebar to see the total number of internal links on your website. When you work to increase the number of internal links, do you see an increase in other metrics?

Identify Google Penalties

Learn if you have any Google penalties that mark your site as spam. If you see a decrease in your rankings and page visits, you may have an error on your site that would lead to Google removing your website from search results.

Check manual review penalties by clicking on Search Traffic. Then click Manual Actions. You will also receive an email if you have a Google penalty, after which you must take swift action to repair the error.

Identify 404 errors

404 error pages can happen by mistake if you were to change the web address of one of your pages or move content from one page to another. You should always keep the number of 404 errors on your website to a minimum.

1. Click Settings.
2. Select Crawling Stats.
3. Click By Response.
4. Select Not Found 404.

Use Google Search Console to identify error pages before they become infuriating to your users and negatively affect your Google rankings.

Conclusion Paragraph

Use Google Search Console to learn about the inner workings of your website. What are your website strengths, and what areas need improvements? Use the metrics to identify if your SEO strategy includes aspects to improve your website’s search rankings.

Google Search Console is also a great tool to identify issues before they affect your business. Why is there a sudden change in page visits? How can you fix a 404 error page before users stop visiting your website?

Use Google Search Console as an SEO tool to learn how to make a better, high-performing website that converts visitors to sales. A powerful and comprehensive SEO strategy will bring organic visitors to your website for years to come.

Hire an SEO Consultant

Loupe & Blade is an SEO consulting firm you can trust. You can rely on our team to deliver if you are overwhelmed with creating an SEO strategy and staying updated with digital marketing trends. Send a message to contact@loupeandblade.com to start a conversation about your SEO needs.

FAQs

Before becoming familiar with Google Search Console, you may wonder why you must verify your website with the webmaster tool. Here are some common questions that demonstrate how useful the tool can be.

How do I check the performance of my website on Google?

With Google Search Console, you will be able to find out if your website is showing up in Google searches. Find out the average ranking, traffic to your website, and keyword success when you register with Google Search Console.

How do I check for keyword performance in Google Search Console?

Access the Google Search Console dashboard to see the performance ratings of each query. The tool will provide common keywords associated with your website and which have the highest click-through rates.

What is the best use of Google Search Console?

You can use Google Search Console to confirm or deny whether your SEO strategy is successful. Are users flowing to your website as you make changes with keyword placement, internal links, and high-quality content?

In addition, are there mistakes on your website that disqualify it from showing up in search results? Google Search Console has your answer.

How accurate is Google Search Console?

Google Search Console visually represents how easily Google can crawl your website during an everyday search. You do not have to guess why your SEO implementation is not working when you have Google Search Console to check the facts. If a keyword does not perform well, the statistics are right in front of you to show the changes over a period of time.

Take out the guesswork when you use Google Search Console to see real-time click-through rates, impressions, and keyword success.

Does Google Search Console affect SEO?

Google Search Console not only affects SEO but is also essential to SEO. When you have access to a tool created by the most-used search engine in the world, you better use it. Learn about your average search rankings and watch them increase when implementing a new SEO approach.

In addition, keep in Google’s good graces by seeing what SEO trends appeal to Google more. You will never fall behind the curve when you have Google Search Console to monitor your SEO statistics and keep you up-to-date with emerging techniques.

For any further inquiries or assistance regarding optimizing your website with Google Search Console for SEO, feel free to reach out to our team. We're here to help you guide the complexities of search engine optimization and maximize your online presence.

How do you know what to trust on the internet? It's a complicated question that gets more complicated by the second. Good news for you is that with SEO there are some guidelines and best practices. Remember, trust is subjective overall but what we need to care about most as we’re creating content is effort. How hard are you working to show your audience that what you’re putting out is helpful and trustworthy? So we’ll go over several factors to building trust in your content. Some we’ll get right from the Google Quality Rater Guidelines and others we’ll just get from plain ole common sense. 

Let’s start by pointing out that the QRG are largely about Your Money Your Life topics which is broad but doesn’t include everything. So you can think about it plainly and simply as health and financial advice (again, not limited to that but we can use that as a basis). However, everything they lay out can be considered a best practice when writing about anything that you have a subject matter expertise about. 

KNOW YOUR SUBJECT MATTER

Don’t write what you don’t know. I’m not an expert at gardening. So building trust in that subject matter would be a large task, probably larger than I could accomplish. You need to have true knowledge in a subject to build trust. And if you are faking it, the audience is going to know. We’ve all been on a blog where we hoped the article would provide quality information and it become clear that the author didn’t understand the subject. So if you want to build trust stick to places where you believe readers can trust you in the first place. 

STAY TRUE TO YOUR HEADLINE 

Google says this in it’s quality rater guideline under consideration(p.20):

The Title of the Page

The title of the page is considered part of the MC. Descriptive MC titles that

 summarize the page allow people to make informed decisions about what

 pages to visit.

And: 

Quality of the MC

Consider the extent to which the MC is satisfying and helps the page achieve

 its purpose.

What this is saying is your headline should let the reader know accurately what the page offers. If your page title is about how to fix a pool pump then you should consider what the reader would want to see in the MC(main content) of the page. Do they want to hear about the history of the pool pump? Why you should upgrade to a variable speed pool pump? Probably not. 

This might seem like obvious stuff but I’ve run into so many people and websites that don’t do this. They promise one thing but deliver an experience that isn’t that. The most important thing you can do is give the reader what they want and in a way they’d be happiest to get it. 

SHOW EFFORT 

Google talks about this on P.21

Consider the extent to which a human being actively worked to create satisfying content. Effort may be direct, such as a person translating a poem from one language to another. Effort may go into designing page functionality or building systems that power a webpage, such as the creation of a page that offers machine translation as a service to users. On the other hand, the automatic creation of thousands of pages by running existing freely available content through existing translation software without any oversight, manual curation, etc., would not be considered to have human effort.

While I don’t hold the opinion that your content has to be a certain length to satisfy the algorithm I do believe that your content should satisfy the query completely. If you were to talk about how to fix a pool pump and you simply had 5 steps that totaled 50 words that’s not great effort. If your competitor has a blog post that’s 1000 words that gives detail on how to do it, and includes areas where you might run into trouble, the effort is there so the experience is better. Which would you rank higher? 

Taking the time to write a better piece of content will almost always yield better results. Usually content wins if it’s first, best or different. It’s unlikely you’ll be first so focus on being best or different. 

SHOW YOUR REPUTATION 

On Page 22 of the guidelines they discuss reputation for the author: 

An important part of PQ rating is understanding the reputation of the website. If the website is not the primary creator of the MC, it’s important to research the reputation of the content creator as well. Reputation research should be performed according to the topic of the page. For example, if the page contains medical information, research the reputation of the website and content creator for providing medical information. It's possible for a website to be a go-to source for one type of content (e.g., humorous videos), but an untrustworthy source for a different type of content (e.g., financial information).

So this can be tricky. Not every gardener has a degree in it or has won awards. We know a doctor has different certifications and professional accreditation but for the rest of us there’s a couple things to consider.

1. Is your website about the subject matter? If your site is a general blog about anything and everything it’ll be hard to make the case that you’re an expert in one specific area so be sure that your site reflects your expertise everywhere. 
2. What can you tell the reader about your own experience? I like to have author bio pages and bios at the bottom of blogs when possible to show the user that you aren’t a person who just picked up this subject matter today. If you are a gardener, how long have you been doing it for? Where do you work? What in the gardening realm is your particular expertise? 

The more you can promote your own reputation the easier it’s going to be. 

GET PERSONAL

On Page 26 they mention experience, which is a new addition to the guidelines: 

Experience : Consider the extent to which the content creator has the necessary first-hand or life experience for the topic. Many types of pages are trustworthy and achieve their purpose well when created by people with a wealth of personal experience. For example, which would you trust: a product review from someone who has personally used the product or a "review" by someone who has not?

The guidelines make a good point: it’s easier to take advice from someone who has been there and done that. So if you’re a professional talk about your experience. If you’re walking someone through fixing a pool pump let them know that you’ve fixed them before. Let them know about a time you encountered a problem in fixing the pool pump. Get personal. 

FINAL THOUGHTS

Building trust isn’t honestly complicated. If you can get specific about what you know and create content that shows real effort and insight then you’re going to be okay. I think we often spread ourselves too thin as content creators and it ends up hurting us in the long run. Just drill down and focus. The readers will find you.

Have questions about building trust in your SEO content? Contact us for expert advice and guidance. We're here to help you create content that resonates with your audience and boosts your online credibility.

If you own a small business, staying competitive in the ever-evolving online marketplace can be challenging. Investing in SEO can be an effective way to ensure your business stands out from the competition and maintains visibility online. SEO stands for Search Engine Optimization and is the practice of optimizing your website for higher rankings in search engine results. SEO can help your business attract more qualified leads, increase website traffic, and grow its online presence. Read on to discover the top three reasons why you need SEO for your small business.

What is SEO?

SEO stands for Search Engine Optimization. When people interact with Google or other search engines to find information, they are essentially conducting a conversation with a computer. The computer responds to these search queries by producing a list of results, or an “organic” page one result might be your website. SEO is the process of optimizing your website so it ranks higher among these search engine results.

Benefits of SEO for Small Businesses

If your small business website is well-optimized, it can appear high in search results and generate more leads. This can help you achieve two goals with one marketing effort: increase leads and reduce marketing costs. Here are just a few ways that SEO can benefit your small business. - Increased Website Traffic - The more people who visit your website, the more likely they are to make a purchase. By increasing your website traffic, you can boost sales and improve your brand’s reputation. - Improved Conversion Rates - The goal of every small business is to turn website visitors into customers. With a highly optimized website, you can boost conversion rates by up to 80%. - Higher Brand Visibility - When people are looking for the products or services that your business offers, it’s critical that they find you. SEO can help you stand out from your competitors by increasing your brand visibility. Let’s explore a bit more deeply. 

Reduce Marketing Costs 

Buying ads on Google and Facebook are costly. We’ve seen brands spend hundreds of thousands of dollars a month on ads and unless you start building great word of mouth or more organic pathways into leads and customers those costs are only going to go up..even if you have the most talented performance marketing agency. 

Buying into SEO now builds customers starting in as little as six months. The content you create today can bring in leads for years and allow you to reduce your ad spend as you mature. So many companies wait for SEO only to regret it later. Your business is young and even if you can’t spend all your marketing on SEO, it’s best to put a few dollars every month toward optimizing your pages and creating new pages that will perform well on Google. 

It Builds A Relationship 

Stop thinking of SEO as some four-letter word. That’s shortsighted. SEO is most often an opportunity to answer the questions your audience is asking. They are seeking help, information, counsel, whatever you’d like to call it. The content you create allows you the opportunity to start a conversation with them. 

Imagine you’re looking to get into running after years of not doing enough exercise. You google “how much running should a beginner start with?” And you come across an article that is all about running for beginners. Aside from the normal disclaimer of talking to your doctor first (which you should) they create an incredibly helpful picture of what you should do. They have charts and a sample 2 week training plan. They teach you about heart rate training and cadence as you’re running. They help you with ideas for the best running shoes for your body. 

Is that someone you might come back to the next time you have a question about running? Probably. That blog just turned you from a passive searcher into a friend. Now they can keep providing value. 

ITS MORE RELIABLE THAN ORGANIC SOCIAL 

Ads are the most reliable way to meet a customer. If you have the money, Google, Facebook, Instagram and TikTok will find someone to look at your ad. But we know that on social engagement can be wildly inaccurate. You see accounts get “shadowbanned” and you see accounts get reported and suspended over tiny infractions (some deserve to be flagged but others were more or less a victim). One day you’re up and the next day you’re down. 

SEO has those swings but usually they aren’t as wild and when Google finds you to be a quality results for the queries related to your business it’s likely they are going to keep you near the top of the search results. So many companies that get “dinged” by Google have some issues in there past they are paying for now. Companies that do it right in the first place can see big wins that last for a long time. 

As a small business you have a lot to consider but don’t let SEO fall by the wayside while you figure out your social media strategy. Do both and keep SEO as a priority and it’s going to pay dividends down the road. 

Our comprehensive SEO services are tailored to meet the specific needs of small businesses, helping them increase online visibility, attract more qualified leads, and achieve sustainable growth in the digital marketplace.

So you don’t want to spend money on an agency. I feel you. It’s not cheap even if the work is quality. So how do you take advantage of the value of organic traffic if you’re not hiring a professional? Here are some straightforward tips to help you win the SEO game. 

1. Write great content. This seems obvious but you’d be surprised. Great content doesn’t have to be long and novel-like. It needs to be purposeful and useful. If you’re writing SEO content for businesses ask yourself this question: what a query or search term I would like to appear in for my business? Then ask yourself? What’s the best possible content I can deliver for that query? If you can answer and execute on these ideas you’re on the right track.
   Good content isn’t about length or images or any one thing. It’s about understanding what you reader wants and how to get them there. 
2. Show them value within the article. This is more than just having great content. That’s priority 1. This is about providing value beyond the page. You have your customers here for one time only (hopefully not, but lets be realistic). How do you keep them learning about your product? Educating themselves?
   This is where product offerings, email capture and related links to other helpful pieces of content and provide huge value. The more we make a connection with our customers the more it can benefit SEO. 
3. Dial In Your Keywords. You can’t be everything to everyone. Deciding that you want to rank for the Top 20 keywords in your niche is great but also a fool’s errand unless you have unlimited time and money. What you’re better off doing is picking 5 keywords that you think will have a transformational impact on your business and trying to create content around those keywords. And when you get done creating one piece of content for each, create another. And another. The more the merrier. 
4. Stay Educated. SEO changes all the time. Your job should be to stay educated on what’s happening. Most of the time this won’t affect your business but if you’re doing things like publishing guest posts, or working in affiliate content, the news that comes down can have huge impact for your business. 
5. Don’t Try and Game The System. Want to grow SEO for your business? Don’t think you can black hat your way into it. Scrapping other websites and having an AI write the program is one way. But it’s not THE way. Don’t bother with guest blog posts and don’t bother with buying thousands of links. None of it will matter. SEO takes time and effort. Shortcuts will end up costing you more time and a lot more effort, not to mention a lot of stress. 

If you think we can help you and you want to make the jump to an agency, please let us know.