When building an SEO strategy, you can access essential content marketing tools to help you achieve the best possible search engine results. Use tools for keyword research, measuring web traffic, and calculating click-through rates.

Find out if your SEO implementation needs tweaking by utilizing top content marketing tools. Once you can measure the success of your SEO strategy, you’ll also be able to identify weaknesses and improve SEO for your business.

Why Do You Need SEO Tools?

Use SEO tools to learn about the success of your chosen keywords, identify duplicate content, and eliminate error pages from your website. The best content marketing tools will help you increase the quality of your content and publish engaging, professional content in your brand voice.

Create a content marketing plan with the help of SEO tools for your website. Content is king, and your website will never survive if you can drive traffic to your site, but consumers never stick around long enough to make a purchase.

Harness the Full Potential of TF-IDF with SEOLyze

TF-IDF is The Frequency-Inverse Document Frequency, which describes the quality of a keyword based on how often it is used in other high-quality articles. Google crawls web pages using your keyword to determine a baseline score. Then you can use TF-IDF stats to determine your keyword’s value and identify missing keywords in your content.

SEOLyze is one of many tools for content marketing that helps you identify the value of your keyword and also suggests keywords to add to your website that will increase the SEO. Take advantage of the tool to implement relevant, unique keywords that never came up in your research. Visit SEOLyze to learn more about this essential SEO tool.

From Invisible to Top Rankings with Sistrix 

Sistrix will allow you to evaluate and track your website rankings. Watch your website climb from nearly invisible on the last page of search results to one of the top rankings. Use free content marketing tools like Sistrix to maximize your SEO efforts.

Sistrix will not only track keywords on Google, but it will also extend to Amazon, social media, and other formats that will bring your product or service to a consumer’s attention. If you have on-page issues on your website, Sistrix will identify the problems and suggest methods for fixing them.

Sistrix will also analyze your competitors to identify what you’re missing on your site. How can you surpass other websites in the industry to reach the top? Sistrix will help.

Find, Research, and Validate Content Ideas with BuzzSumo

BuzzSumo will search your website to find, research, and validate new content ideas. The tool identifies a hole in the industry that you can capitalize on. Bring unique users to your site to increase your leads and conversions.

Rise at Seven used BuzzSumo to find the most engaging articles across the industry. The articles are shared across social media sites and elicit an emotional response from the user. The award-winning SEO and content marketing agency experienced faster, more meaningful results.

Consequently, Rise at Seven was able to scale at a competitive rate because of BuzzSumo. Now they not only have more bandwidth to focus on other aspects of their business, but they also won a $400K pitch that will bring even more business.

“Ahrefs simply rocks your SEO and reveals tons of marketing opportunities in a few clicks!”

As you can see, customers are blown away by what Ahrefs can do for your SEO strategy. Ahrefs is a widely used SEO tool that helps you identify what you need to rank higher in search results. Find out what your target audience is searching in Google. Analyze competitors. Conduct a full website audit to detect content that needs editing. And find more opportunities to backlink.

Learn about the users that enter your website. Where do they live? Which keywords brought them there? And how can you improve their experience? Ahrefs will also show your mobile ranking to see if your website is mobile-friendly.

This all-in-one SEO tool will help you increase your rankings and track your improvements over time. Visit Ahrefs to learn more.

Customers agree that Semrush combines the best of Google Trends, Moz, Hootsuite, and other SEO tools to bring you convenience in one tool. Get metrics for PPC and social media marketing, search rankings, keyword performance, and competitor research by using Semrush.

Find out which competitors have a corner on the market of a specific keyword. Check competitors’ backlinks to see where improvements can be made to keep up. Which keywords are ranking well for your business that you never knew about? And how can you get a well-performing page at the top of the search results with just a few changes? Semrush will guide you through the steps.

As one of the most versatile content marketing planning tools, Semrush can identify keywords specific to your company and drive more traffic to your website.

Keyword Clustering with KeywordInsights AI

What do you know about keyword clustering? KeywordInsights AI is one of the best content marketing research tools because of its advanced keyword research technology. Companies like Land of Rugs find success by driving users to the website through blog content. Land of Rugs used Keyword Insights to input a cluster of keywords they needed to target. The AI software immediately created a list of content ideas to include on the website. Keyword Insights also suggested a list of titles for the content.

Before using Keyword Insights, the Land of Rugs blog received about 7,000 views per blog. After implementing suggestions from the SEO tool, the blog views went up to almost 16,000 per page. With more than double an increase, sales have skyrocketed for Land of Rugs. They have Keyword Insights to thank.

Use Keyword Insights for keyword research, title and meta description suggestions, content ideas, and keyword clustering. You will be sure to include each keyword in your content and target your ideal audience with the help of Keyword Insights.

Expand Your Thinking in Terms of Content Creation with AlsoAsked

Use data from other searches to find out what others in the industry are asking. Whether you are conducting keyword research, looking for content ideas, or improving current content, you can gain an edge over competitors by using AlsoAsked.

What do other businesses ask about keywords in the salon industry? Can you tap into a keyword or subject that is prominent in your industry that you didn’t know about? AlsoAsked will reveal keywords and content ideas that your website is missing.

See for yourself at AlsoAsked. Once you type a question, click around to see if a similar question may result in more valuable results for your business.

Know What Your Ideal Client Is Asking with AnswerThePublic

What if you learned what people were searching for straight from your target audience? AnswerThePublic collects search queries conducted by consumers every day to help you identify niche keywords that you did not know were on consumers’ minds. One AnswerThePublic user states, “It uncovers rich, less crowded, and sometimes surprising areas of search demand we wouldn’t otherwise reach.”

By using AnswerThePublic as an SEO tool for content marketing, you will pinpoint keywords and content ideas that will bring unique users to your website. These users may be searching for your exact product without knowing it, and now you can deliver them a solution.

AnswerThePublic offers more than just keyword research. Use the tool to keep up with changing trends. Be the first to know why a consumer is looking for your product due to a TikTok video or YouTube tutorial. Get into your ideal customer’s psyche by learning about their ever-changing search queries.

Conclusion paragraph

Even if you have excellent expertise in content marketing and creating quality content, you will always benefit from using SEO tools for content marketing. Choose these tools when you need specific keywords, content ideas, and metrics for tracking success. You will always improve your SEO when you actively search for improvements for your website.

Stay competitive with SEO tools for content marketing. If competitors in the industry use these tools, you need to up your game and use them also. And if they aren’t using them yet, gain an edge by being the first on board.

The best thing you can do for your business is increase search result rankings to bring organic traffic to your website. A piece of content that you publish today may consistently bring in sales as it ranks at the top of search results for years to come. Use SEO tools to identify the content that will garner the greatest gains.

If you have any questions or need assistance with your SEO strategy, feel free to reach out to us. Our team is here to help you optimize your content and improve your website's search engine performance.

Published by Michael Cahill in SEO Strategy